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Dilip Jayaram to head Ad Sales for Dish TV

08-December-2010
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Dilip Jayaram to head Ad Sales for Dish TV

DishTV has announced the appointment of Dilip Jayaram as National Ad Sales Head. In his new role, Jayaram will report to Salil Kapoor, COO, Dish TV. As National Ad Sales Head, Jayaram will drive the Ad Sales and establish Dish TV as a preferred platform for advertisers across the country.

Prior to joining Dish TV, Jayaram was Chief Operating Officer with Procam International and has also worked with the companies like ESPN-STAR Sports, SAB TV, MTV, Buena Vista Television, and Mid-Day Publications, among others.

Confirming Jayaram’s appointment, RC Venkateish, CEO, Dish TV, said, “We are very pleased to have Dilip Jayaram, with his vast experience in the advertising & sponsorship industry, come on board. With a rapidly growing subscriber base of over 9 million customers, the Dish TV platform offers a unique opportunity for targeted advertising, and we believe this will rapidly develop into a significant revenue stream. Dilip’s mandate will be to pioneer this exciting opportunity.”

Salil Kapoor, COO, Dish TV, said, “We are very pleased to have Dilip on board. He brings along more than 16 years of rich & extensive experience in advertisement sales and product development, an ideal mix to develop a robust strategy and revenue pipeline for Dish TV.”

He further said, “Dish TV, a pioneer and market leader in DTH space with over 9 Million subscribers, offers exciting new options for disruptive advertising in otherwise cluttered environment with a captive SEC A & B audience for advertisers/ marketers/ media planners in over 6,600 towns in India and this is what would work in our favor while designing attractive solutions for the new age advertisers.”

“DTH is currently around 30 per cent of the total C&S market. Agencies such as TAM & aMap have started analysing this market separately. Advertisers are warming up to the potential that is DTH, and allocating separate spends for this medium. We aim to provide marketers with intrinsically built advertising solutions that work well with their brands. We have already formulated a strategy to bring together the strengths of our entire inventory to aid advertisers and agencies alike and we hope to see the results of our efforts in the weeks to come,” Kapoor added.

 

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