Top Story

Home >> Industry-Briefing >> Article

Dates for IIFA announced

18-May-2018
Font Size   16
Dates for IIFA announced

IIFA returns to Bangkok, Thailand exactly after a decade with the 19th edition of the NEXA IIFA Awards styled by Myntra. Bangkok would play host to the star-studded event from June 22-24 at the Siam Niramit Theatre.

The principal partners for the 19th edition are: Host Destination Partner Tourism Authority of Thailand; Title Sponsor NEXA, Styled By Myntra; Cause Partner Woosh Washing expert campaigning about Equality at home; Official Hotel Partner Bangkok Marriott Marquis Queen’s Park; Venue Partner Siam Niramit;

To reveal key highlights about the upcoming IIFA festivities, Ranbir Kapoor, Karan Johar, Dia Mirza, Shahid Kapoor and Kartik Aaryan were joined by notable dignitaries at the Official IIFA Press Conference in Delhi today.

Kartik Aaryan and Ayushmann Khurrana will host the IIFA Rocks 2018 while the star-studded NEXA IIFA Awards would be hosted by Karan Johar and Riteish Deshmukh.

The first set of performers revealed for the NEXA IIFA Awards include Ranbir Kapoor and Shahid Kapoor. The organisers shared that over the next couple of weeks more performers would be revealed.

This year, IIFA has partnered with Woosh Washing Expert, to support the cause of equality at home - ‘Barabari Ghar Se Shuru’. This partnership provides a platform to contribute and raise awareness for Women Empowerment and Gender Equality.

In its continuing effort to campaign about environment protection, the IIFAs and the United Nations Environment have come together to campaign, “Beat Plastic Pollution”, the theme for World Environment Day, 2018. With India as the host of World Environment Day (WED) IIFA-UN would combine the voice of celebrity with the power of the IIFA platform and reach to combat one of the greatest environmental challenges of our time. The UN continues its partnership with IIFA this year with a collaborative advocacy campaign to tackle the pressing issue of plastic pollution, under the aegis of Greening the IIFA.

Additionally, as part of its commitment to preserving cinema heritage, this year IIFA Foundation will be collaborating with OSIAN’s auction house, India’s foremost Arts and cultural Institution & Auction House, to showcase vintage cinema memorabilia at an exhibition event which will be held at the Bangkok Marriott Marquis, Queens Park hotel from June 21 to June 23. A glimpse of the memorabilia was displayed at the press conference.

Commenting on the occasion, Karan Johar said, “I was privileged to be at the Millennium Dome in London when the IIFAs were born and I’ve participated in the journey across the world. My father and I have been part of the IIFA Advisory Board and share the passion to take Indian cinema across the world. The impact of the IIFAs can be felt in the growth of distribution and film incentives in key markets around the globe. I wish the IIFAs well and more power to the organizing team of Wizcraft.”

Commenting on the association, Stapanaseth Isra, Director, Tourism Authority of Thailand, New Delhi Office, said, “IIFA 2018 will prove to be beneficial for the publicity of Thailand’s tourism industry, which will contribute to enhancing the positive image of the country and attract Indian tourists by showcasing a variety of tourism products Thailand has to offer. The event also complies with TAT’s directions to promote Thailand as a preferred destination for Indians.”

Speaking on the association, R.S. Kalsi, Sr. Executive, Director-Marketing & Sales, Maruti Suzuki India Limited, said “Our country is changing at a rapid pace and so are the aspirations of our new- age customers. The sophisticated, discerning and highly ambitious customers want to enjoy higher level of experiences when they are buying a car. At NEXA we are providing them just that by offering them the best car buying experience that meets global standards.
There’s no denying that Indian Cinema today has made its global mark with innovative ideas, great technology, and a creative outlook. And IIFA, being the global flag bearer of Indian films recognises and honours this talent. That’s why IIFA is such a perfect fit with NEXA’s vision. As partners for 4 years, we have grown together to provide audiences more exciting and innovative experiences.”


Ranbir Kapoor commented, “IIFA Bangkok holds a very special place in my heart, I won the best debutante award at IIFA 2008 in Bangkok. The 19th Edition of IIFA Weekend And Awards is going to be a great one and I am eager to connect with my fans and look forward to giving a power-packed performance.”

Gunjan Soni, CMO, Myntra and Head, Jabong, said, “As the style partner and Co-Powered By sponsor of IIFA-2018, we at Myntra are working towards a liaison between fashion and Bollywood Indian cinema. We are not going to be a passive sponsor but are working with IIFA on several properties like a stoppable fashion show that offer the consumers the opportunity to own and experience the personal fashion choices of their favourite celebrities. The previous edition of IIFA held in New York, with Myntra as the style partner was a huge success for us, and was positively received by Myntra users. We expect this visibility to grow further during the current edition in Bangkok. We are very excited and look forward to the event. "

Shahid Kapoor said, “IIFA has always been close to my heart and it its 19th year IIFA is all set to recreate memories in Bangkok for the second time. I am thrilled to be performing at the spectacular awards night and what better venue than the treasured Siam Niramit.”

Kartik Aaryan added, “I am excited to debut as a host at IIFA Rocks this year. As an actor, you always want to be part of something as big as IIFA, whether to perform or host. IIFA certainly gives you the biggest audience to entertain with your performance and I look forward to hosting a great show. Like every Bollywood fan, I too am looking forward to IIFA Bangkok".

Andre Timmins, Director- Wizcraft International, the producers and creators of the IIFA, said, “We are pleased to be taking IIFA back to Bangkok after 10 years. IIFA has grown over this decade and we are excited to celebrate the grandeur and excitement in Amazing Thailand. Vibrant Bangkok is the perfect host to welcome and embrace the spirit of Bollywood like no other and it’s a pleasure to see Thailand welcome IIFA with open arms for the second time. IIFA continues the endeavour to build bridges between countries, communities and cultures and increase businesses such as tourism, wedding and MICE among others for host destinations.”

Commenting on their association, Yogesh Jain, Managing Director, Woosh Washing Expert, said, “We’re glad to announce Woosh Washing Expert as a Proud Cause Partner of IIFA 2018. As we believe in the power of gender equality and women empowerment, We’re proud to support the cause- Equality Begins At Home. Let’s all support ‘Barabari Ghar Se Shuru’.”
Commenting on the association, Khun Pannin, Founder, Siam Niramit, said “Indian Cinema has grown continuously over the years to attain its current status as a top player in the world film industry. IIFA has grown with it, producing ever more exceptional events at amazing venues throughout the world. This year, Siam Niramit is honored and delighted to welcome IIFA back to Bangkok as we play host for the second time in 10 years. We are very excited to collaborate with IIFA to bring this extraordinary world event to our country.”
Other key partners of IIFA 2018 include Associate Sponsor QNET; Official Travel & Hospitality Management Partner Wedniksha; Airport Hospitality Partner Pranaam GVK Guest Services.

The 19th edition kick-started on April 27 with the IIFA Voting Weekend commencing the peer voting process for the NEXA IIFA Awards styled by Myntra, which saw members of the Indian Film Industry show their support to IIFA as they came forward to vote for their peers. The auditors of the Awards process, EY, would soon be revealing the nominations of the Popular Awards which would then be open for public voting on iifa.com

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Your weekly news roundup, a summary of some of the stories to keep an eye on

He joined the company in 2016 as Head of India and South Asia at Discovery Network

From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands