Dainik Bhaskar brought out 3D newspaper for its Ranchi edition on 26 January, 2011. With 1.48 Lac copies (claimed by the group) across 11 districts of Ranchi, the newspaper was the talk point of the market. There were 21 ads which were printed in 3D format.
Speaking on this development, Manoj Agarwal, COO, Rajasthan and Jharkhand, Dainik Bhaskar Group said, “We at Dainik Bhaskar, always strive to bring out best of the given technology to provide the best experience to our readers. 3D newspaper was one of our many efforts towards the same. We came out with a full 3D newspaper in December in Rajasthan and now have done it again in Jharkhand raising the bar of expectations of our readers.”
The3D glasses were imported and a dedicated team ensured that the glasses were sent across to the readers along with the newspaper. The production team as well as the marketing team of Dainik Bhaskar worked relentlessly for achieving this mammoth task in Jharkhand.
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