CNBC-TV18 and Moneycontrol.com have partnered with the Google-owned YouTube to broadcast Union Budget 2011 related programming on the online video sharing site. Users can watch CNBC-TV18’s special Budget related programming on the YouTube channel throughout the month. In an arrangement, CNBC-TV18 will stream the Budget Day feed live on its YouTube channel, http://www.youtube.com/cnbctv18.
CNBC-TV18, Moneycontrol and YouTube will jointly promote this initiative on their respective platforms.
Commenting on this partnership, Anil Uniyal, CEO, CNBC-TV18 and CNBC Awaaz, said, “The Union Budget Day is one of the most important events on every Indian’s calendar and a critical event for the Indian economy. With the growing importance of emerging markets such as India, important financial events such as the Union Budget have mass appeal. We are happy that through this partnership we will be able to make our channel available additionally to the vast YouTube audience as well.”
Gautam Anand, Director - Content Partnership, JAPAC Google, added here, “This is in continuation to our effort to provide Indian users a wide range of content and quality programming around important events such as the Union Budget.”
The live stream will be available to users only in India and will be IP blocked in other markets of the world.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards
Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport