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BTVI & Republic get into a strategic content alliance for Union Budget 2018

08-December-2017
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BTVI & Republic get into a strategic content alliance for Union Budget 2018

Arnab Goswami led Republic TV, India's #1 English General News channel and Business Television India (BTVI), country’s fastest growing English Business News channel have entered into a strategic alliance for content and programming around Union Budget 2018.

The two channels have unique strengths and deeply understand and fulfil the needs of their respective genres.

 Republic TV is a stellar example of the creation of a massive general news brand in a very short period of time. The high quality of Republic TV’s investigative content with its in-depth analysis alongside Arnab Goswami’s universal appeal and credibility lets viewers place their trust in brand Republic. Similarly, Business Television India, in a short period of its existence, has broken through the crowded ranks of the business news genre in India with sharply focused, relevant and specialised programming on Indian and global business, the economy and the stock markets. The channel is focussed on enhancing the financial literacy, security and wealth creation of Indian viewers.

The Republic TV – BTVI alliance promises to offer viewers a distinctive experience. In the days ahead, both partners will work together to combine their respective domain knowledge and skill sets around Union Budget 2018 programming.

 Megha Tata, COO, Business Television India (BTVI) said, “We are very excited about this association. Republic TV’s credibility in news coverage and BTVI’s expertise in English business news space will create a unique proposition for the viewers of Union Budget 2018. With the two forces joining hands, I am very confident about delivering an all-round perspective to our viewers.” 

Vikas Khanchandani, CEO, Republic TV said, “Union Budget 2018 is the most anticipated Budget, with major announcements expected one year post Demonetisation & GST implementation. Republic TV along with BTVI will bring together leading financial experts across sectors, think-tanks, global investors and the country's best editorial minds to present the most insightful and sharp perspective of the Budget.”

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Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.