Top Story


Home >> Industry Briefing >> Article

Bloomberg|Quint’s pioneering WhatsApp service hits 100k subscribers

Font Size   16
Bloomberg|Quint’s pioneering WhatsApp service hits 100k subscribers

Business and financial news company Bloomberg|Quint has gained over 1,00,000 organic subscribers for its WhatsApp service within few weeks of its launch.

Bloomberg|Quint announced this first-of-its kind offering in the business space in the country towards the end of 2017. The service connects users to comprehensive daily coverage of global and domestic business news, market movements and trends. Users can also check real-time stock prices and use hashtag-based search for trending news categories.

This service made Bloomberg|Quint the first player in the business space to have successfully deployed a chat-based, mobile-led news delivery model at scale.

The subscriber base of this WhatsApp service reflects the overall premium consumer base of Bloomberg|Quint, which comprises top CXOs, entrepreneurs, professionals and policy makers. 30% of subscribers of this service are iPhone users as compared to the national average of 3.12% (Source:, December 2017), 60% users come from large metro cities and belong 25-45 years working age group. And this audience is highly engaged with every user on an average reading over 12 stories from (Source: Google Analytics).

Commenting on the success of the service, Anil Uniyal, CEO of Bloomberg|Quint, said, “We are very excited by the rapid success that our pioneering WhatsApp service has seen. From the outset, our approach has been to build an integrated, digital-first product and this is a key milestone in that direction.”

“What is even more heartening is that this subscriber growth has been garnered organically, through referrals and word of mouth and these users are an engaged base of premium decision makers. We aim to scale this product as well as add to the suite of services for our users,” Uniyal added.

Tags Bloomberg Business Quint Whatsapp

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube