Home >> Industry-Briefing >> Article

Bloomberg|Quint’s pioneering WhatsApp service hits 100k subscribers

23-March-2018
Font Size   16
Bloomberg|Quint’s pioneering WhatsApp service hits 100k subscribers

Business and financial news company Bloomberg|Quint has gained over 1,00,000 organic subscribers for its WhatsApp service within few weeks of its launch.

Bloomberg|Quint announced this first-of-its kind offering in the business space in the country towards the end of 2017. The service connects users to comprehensive daily coverage of global and domestic business news, market movements and trends. Users can also check real-time stock prices and use hashtag-based search for trending news categories.

This service made Bloomberg|Quint the first player in the business space to have successfully deployed a chat-based, mobile-led news delivery model at scale.

The subscriber base of this WhatsApp service reflects the overall premium consumer base of Bloomberg|Quint, which comprises top CXOs, entrepreneurs, professionals and policy makers. 30% of subscribers of this service are iPhone users as compared to the national average of 3.12% (Source: Statista.com, December 2017), 60% users come from large metro cities and belong 25-45 years working age group. And this audience is highly engaged with every user on an average reading over 12 stories from (Source: Google Analytics).

Commenting on the success of the service, Anil Uniyal, CEO of Bloomberg|Quint, said, “We are very excited by the rapid success that our pioneering WhatsApp service has seen. From the outset, our approach has been to build an integrated, digital-first product and this is a key milestone in that direction.”

“What is even more heartening is that this subscriber growth has been garnered organically, through referrals and word of mouth and these users are an engaged base of premium decision makers. We aim to scale this product as well as add to the suite of services for our users,” Uniyal added.

Tags Bloomberg Whatsapp Business Quint

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

right
left
BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS

To catch the 70s vibe, the set was lit up in blue and pink, with quick cuts and funky music which captures the fun aspects of Dogra and Shibani Dandekar effortlessly

Shujaat Bukhari, Editor of Rising Kashmir, was given police security after he was attacked in 2000; he was also abducted in 2006 but managed to escape

The agency conceptualized this one for brand Durex.