Top Story

Home >> Industry-Briefing >> Article

Blink Digital Launches Limited edition KFO for Promotion of KFC smoky wings

Font Size   16
Blink Digital Launches Limited edition KFO for Promotion of KFC smoky wings

There are two kinds of wings in the world – the finger lickin’ good ones and ones that can fly. Well, KFC India in association with Blink Digital just made sure you can have both! The campaign has already gathered a lot of attention across the world, with the likes of The SUN, The Daily Mail, Engadget and Mashable covering it.

The ‘KFO or Kentucky Flying Object’, as it is called, is the most fly meal ever!  The red and white snazzy packaging for the KFC Smoky Wings has detachable parts that are easy to assemble. With an online user manual, assembly and installation are quick, easy and hassle-free. Once you've put everything together all you need to do is turn the power on, connect it to your smartphone via Bluetooth and voila! Your KFO is ready to fly!

"The democratization of technology has made tech products evolve from indulgences to must-haves. What was once extraordinary is now the norm. With the launch of KFC Smoky Grilled Wings, we wanted to give wings (literally) to its packaging; the result: KFO - a limited edition box that converts into a drone." says Dooj Ramchandani, Co-founder and Chief Creative Officer, Blink Digital.

Commenting on the launch, Lluis Ruiz Ribot, CMO, KFC India, said “Food and technology, are two things that keep us and our consumers excited. To celebrate the introduction of our new scrumptious Smoky Grilled Wings, we are launching a limited edition KFO box. It is super cool packaging that converts into a drone”

We hear that KFC might be selling the product on their official website, this week.

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man