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Blink Digital Launches Limited edition KFO for Promotion of KFC smoky wings

30-January-2018
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Blink Digital Launches Limited edition KFO for Promotion of KFC smoky wings

There are two kinds of wings in the world – the finger lickin’ good ones and ones that can fly. Well, KFC India in association with Blink Digital just made sure you can have both! The campaign has already gathered a lot of attention across the world, with the likes of The SUN, The Daily Mail, Engadget and Mashable covering it.

The ‘KFO or Kentucky Flying Object’, as it is called, is the most fly meal ever!  The red and white snazzy packaging for the KFC Smoky Wings has detachable parts that are easy to assemble. With an online user manual, assembly and installation are quick, easy and hassle-free. Once you've put everything together all you need to do is turn the power on, connect it to your smartphone via Bluetooth and voila! Your KFO is ready to fly!

"The democratization of technology has made tech products evolve from indulgences to must-haves. What was once extraordinary is now the norm. With the launch of KFC Smoky Grilled Wings, we wanted to give wings (literally) to its packaging; the result: KFO - a limited edition box that converts into a drone." says Dooj Ramchandani, Co-founder and Chief Creative Officer, Blink Digital.

Commenting on the launch, Lluis Ruiz Ribot, CMO, KFC India, said “Food and technology, are two things that keep us and our consumers excited. To celebrate the introduction of our new scrumptious Smoky Grilled Wings, we are launching a limited edition KFO box. It is super cool packaging that converts into a drone”

We hear that KFC might be selling the product on their official website, online.kfc.co.in this week.

Tags Marketing Blink Digital

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