Bindass, Indiaâ€™s leading homegrown entertainment brand for millennials, announces the launch of its new series titled, â€˜Tere Liye Broâ€™. The series will revolve around the exciting journey of three best friends, and the twists and turns their lives take, which make them appreciate their bond as friends much more. Co-presented by Micromax and Indian Motorcycle, and powered by Denver, the inaugural episode is slated to air at 7pm, starting 8th December, 2017.
With brand values and content that reflect the lives, dreams and aspirations of the millennials in India, bindass is constantly providing engaging entertainment with its riveting show concepts. Last year with Girl in the City (followed by The Trip and Girl In The City Chapter 2), bindass led the wave of disruption with an omni-content, multi-platform strategy to win over millennials in a rapidly evolving digital space with outstanding success. The brand just concluded its fourth series â€˜Dil Bufferingâ€™ successfully which not only garnered an enviable following but also witnessed 30 million views across all platforms.
The captivating storyline of Tere Liye Bro focuses on three friends, whose bro-mance continues way past college, into their careers working world. Pulled in different directions by their careers, they still make the time to have their wild rendezvous, egged on mostly by Aniket, the most spirited of the three. He also acts as the glue that keeps them together in spite of the differences that erupt ever so often between the other two, Vineet and Farhaan. As the three ride their roller-coaster of risquÃ© fun, a freak accident takes them by surprise, changing their lives forever. The show offers the millennial audience a slice from their own world served up with drama and intrigue that makes for compelling viewing.
Catering to both its digital and television audiences, the 10-episode series of 22 minutes each will be aired on bindass and simulcast digitally on Facebook as well as YouTube.
Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
This comes after the government has deemed Whatsappâ€™s reply to the first notice sent to the IT Ministry as unsatisfactory, according to reports.
Guest Column: From expecting the unexpected to the importance of team work, Sharma explains what PR professionals can learn from the football world cup
At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns