Home >> Industry-Briefing >> Article

Belan Waali Bahu on COLORS is all about the might of the rolling pin!

27-January-2018
Font Size   16
Belan Waali Bahu on  COLORS is all about the might of the rolling pin!

A goofy yet loving ‘bahu’, her untiringly unhappy husband, a dysfunctional albeit hilarious family and the pivotal role of a ‘belan’ will now get added to your late-night entertainment-diet! COLORS has launched Belan Waali Bahu - a comic-drama giving a peek into human impulses and tendencies. Produced by Shoonya Square, the show is directed by Deven Bhojani and helmed by Dheeraj Sarna (co-producer, writer and lead actor) and Ved Raj. Belan Waali Bahu traces the lives of a mismatched couple, Roopa Awasthi and Amarnath and how an ordinary item like a belan (rolling pin) changes life as they know it. The comic capers of the Awasthi family came to life on January 15, 2018 and will air every Monday to Friday at 10.30pm only on COLORS.

Elaborating on the concept, Manisha Sharma, Programming Head, COLORS, said, “One of the most important part in every household is the Belan, so please don’t take it lightly or for granted. Often many men don’t use a belan but love to have rotis. Adding a little humor to this concept, Belan Waali Bahu narrates the story of Amarnath who always took his wife Roopa for granted and the famous belan never existed for him. We promise a first of its kind show that highlights the dynamics between a dead husband, wife and a belan.”

Krystle D’souza essays the role of the bahu, Roopa Awasthi while writer-producer turned actor, Dheeraj Sarna plays the role of the protagonist - the ghost of her late husband, Amarnath Awasthi.

Actress Krystle Dsouza said, “I am actually a lot like my character Roopa- many know me as a sophisticated girl who is always well-prepared for everything she does, but what they don’t know and have never seen is my absolutely clumsy side. With Belan Waali Bahu, I’m extending my acting prowess beyond serious roles and trying my hand at comedy! So far it has been amazing and I am truly enjoying every day at work. which has turned out to be a very serious business! I’m fortunate to be working with comedy stalwarts like Dheeraj Sarna, Sudhir Pandey, Bhavna Balsavar and Deven Bhojwani from whom there’s so much to learn. This concept is novel and interesting, and I hope my fans and viewers appreciate my new avatar.”

Speaking about the show and his character, Dheeraj Sarna said, “Writing has always been my passion. When I started illustrating Amarnath’s character, it somehow grew on me. Though we auditioned many actors, but somehow, I realized nobody was able to envision the role as I had it in my mind. And as luck would have it, my team was also convinced that I should play the character myself! Amarnath is neither your typical romantic hero nor an egotistical male, he is a simple man who is never at peace and is perpetually frustrated. The show has a unique storyline; that coupled with the chemistry of all the characters will surely keep the viewers in splits.”

Along with Krystle D’souza and Dheeraj Sarna in lead roles, the show also  features Sudhir Pandey, Bhavana Balsavar, Mushtaq Khan, Sikandar Kharbanda, Parijat, Shraddha Jaiswal and Sunayana Fozdar in key roles.

Tags COLORS TR Gopalakrishnan Best news channel

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS

Open Magazine has terminated the services of Karl Mistry, General Manager (West) and issued a show-cause notice to associate publisher Pankaj Jayaswal. Both of them featured in the Cobrapost sting.

The ‘Effortless Style Gets Sportier!’ campaign focusses on the evolution of the existing communication of the product- ‘Effortlessly Stylish’ and fortifies it with the addition of a new flavor – ‘spor...

For the launch of its latest range of Beard Care essentials, Bombay Shaving Company has collaborated with Jam8 studio, a brainchild of esteemed music producer, Pritam Chakraborty.