BBC with Economist presents Global Brandscape events in Delhi & Mumbai
The BBC and The Economist are presenting two special events in India, designed to provide a platform for exchanging ideas and thoughts on branding and managing image perceptions. Created for emerging Indian multinationals, Global Brandscape, will feature heads of companies from a number of high profile Indian conglomerates. The events will take place on the 24th and 25th of January, in Delhi and Mumbai respectively,
Speakers at the events will present perspectives on how brands present themselves and the tools at their disposal. Influential branding pioneer Wally Olins, Chairman, Saffron Brand Consultants, will speak on ‘Place Branding’ and explain how it is crucial to create the desired 'country of origin' effect for the new world as it spreads its influence globally through its own brands. Laurel West, Asia Director, Industry & management research, Economist Intelligence Unit will examine the current state of branding in emerging Asia and look at how companies are tackling the next critical stage of their evolution by harnessing the power of brands. Jeremy Nye, Head of Audience Insight at BBC Global News, will look at how we can understand the ways in which global conversations are taking place - what people talk about, how they do so, and which discussions are the most influential.
Speaking on this initiative, Vaishali Sharma, Head of Marcomms, BBC Global News Division said, "Leading Indian brands now hold significant international ambitions and Global Brandscape will offer revealing insights into the techniques such brands can use to carve a niche for themselves on the global stage. These two days should form an ideal platform to discuss innovative brand strategy with some of the finest minds in marketing."
Meanwhile, Suprio Guha Thakurta, Managing Director, The Economist Group, India remarked, "As more and more Indian organisations look at global markets for finance, partnerships, raw material, and access is to customers, there is a growing need to manage global brand reputations more pro-actively. This unique initiative from the BBC and The Economist is a first attempt in building best practices in creating global brands by drawing upon the best research and international learning."
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