AXN, the number 1 English GEC, has come up with a unique way to promote one of its most successful shows -The Voice. The channel has tied up with popular hangout joint The Irish House and will now give its viewers a chance to sing, a platform to perform, and a crowd to cheer. The audience can now tap into their singing talent with AXN Karaoke Nights for the next 6 weeks.AXN is taking the route of experiential marketing for the Emmy-winning show, The Voice, (now in its 13th season) by curating an exciting social media Karaoke challenge with Indi.com. Five lucky winners will get to co-host the thrilling AXN Karaoke evenings at the Irish House and receive complimentary F&B vouchers along with exciting AXN goodies. All they need to do is record popular hits by â€˜The Voiceâ€™ judges Adam Levine, Miley Cyrus, Blake Shelton, and Jennifer Hudson, and upload them on the site.
One can also visit AXN Indiaâ€™s Facebook page, share the AXN Karaoke Nights posts with a minimum of 3 friends, and win free F&B vouchers to AXN Karaoke Nights across 12 outlets of The Irish House in the cities of Mumbai, Delhi, Bangalore, Kolkata and Pune.A few evenings will be compered by popular Karaoke Jockeys inviting the audience to sing classics or pop numbers by The Voice coaches, where the best singer at each event will win premium AXN merchandise.
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