Home >> Industry-Briefing >> Article

Arnold Schwarzenegger Is Back…

06-April-2011
Font Size   16
Arnold Schwarzenegger Is Back…

Lending His ‘Signature’ Voice and Likeness To This Explosive, Global Multimedia Entertainment Property, Schwarzenegger Attends MIP-TV Market in Cannes to Officially Introduce the Venture to International Buyers

Los Angeles and Cannes – April 5, 2011 – In an unprecedented collaboration, A Squared Entertainment (A2), a full-service brand entertainment company, Archie Comics, a leading producer of comic book entertainment, and Stan Lee, Founder, Chairman and Chief Creative Officer (CCO) of POW! Entertainment (OTCQB: POWN) join forces with world-famous actor, public servant and international icon Arnold Schwarzenegger to deliver the next 21st Century global superhero from Stan Lee Comics: “The Governator.” Drawing on Schwarzenegger’s long history of doing the unexpected and redefining industries, “The Governator” challenges the status quo by packing current topics with action and humor into a worldwide, multiplatform entertainment property, which includes a television series, 3D movie, comic book series and consumer products program. The groundbreaking new property was unveiled today at MIPTV in Cannes during a press conference with Schwarzenegger in attendance.

“The Governator” stars an animated Schwarzenegger just days after he has left his post as Governor of California. Not content with simply retiring and always striving to make the world a better place, Schwarzenegger decides to take on the global villainy and 21st century disasters that no one else is equipped to handle. With an elite team of teens to help him, he creates a secret identity beneath his home—so secret that even his wife and kids are unaware. Using cutting-edge gear, custom-made “super suits,” state-of-the-art weapons and vehicles, he will combat evil in all of its forms as The Governator…a superhero living a double life, who’s also a devoted family man who needs to make it home for dinner every night. To view the full action-packed three-minute trailer for “The Governator” visit
http://www.youtube.com/user/TheRealGovernator

The action comes from the stories and the super villains created by the genius of POW!’s Stan Lee. The comedy comes from the juxtaposition of Arnold—coupled with four hip teens, who join his adventures and harness his heroics.

“When I started looking for a new project, I wanted it to be three things: new and different; reflect topics I am passionate about; and, most importantly, capture the imaginations of people worldwide,” said Schwarzenegger. “By tapping into the genius of some of the most creative minds in the entertainment industry to develop this series that features my past endeavors and interests, I am confident ‘The Governator’ will be all those things and more.”

“This is a monumental day for A2, and we are thrilled to share the development of this dynamic new property with the world,” said A2 Entertainment co-founders and CEOs, Andy and Amy Heyward. “To have the opportunity to collaborate with the creative forces of Stan and Arnold is extraordinary. Arnold has had a career filled with remarkable achievements and we are proud to be part of his return to entertainment with a property that reflects his extraordinary life story and captures his humor and adventurous spirit.”

A2 will produce the TV series and 3-D movie and manage the global licensing, merchandising, and distribution. Archie Comics will publish “The Governator” comic series in print and digital forms. Stan Lee, his producing partner Gill Champion, and POW! will oversee all creative direction and story development.

“Arnold is a true superhero and I couldn’t be more excited to help make that come to life with ‘The Governator,’” says POW! Chairman and founder Stan Lee. “With the help of industry experts A2 and Archie Comics, this new property will deliver the highest quality entertainment experiences for audiences everywhere, across all channels.”

"We are honored to be collaborating with such highly recognized and respected individuals for this awesome project," says Archie Comics Co-CEO Jon Goldwater. "From creative to production to distribution and marketing, ‘The Governator’ combines all the right elements to propel it into an international phenomenon.”

Schwarzenegger’s life is defined by constantly challenging the status quo and “The Governator” is next.


 

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey