Anjali Rawat joins Metal Communications as Associate Creative Director from March. Her last stint was at Ogilvy, where she looked after and led brands like Cadbury, Bru, Huggies, Fullerton India, Parle Krackjack, Godrej Properties, and Kissan.
With a Masters in Fine Arts from the Academy of Art College in San Francisco and having worked across agencies like The Highway 1 in San Francisco, Euro RSCG, Lemon and Ogilvy, she has close to a decade's experience in driving the creative thinking and visual language on brands across categories like FMCG, Banking, durable, media and real estate.
Trilokjit Sengupta, Creative Director, Metal, said, "Anjali has extensive experience across many brands such as Cadbury, Bru, Huggies, Parle, Kissan, Godrej, Annapurna, Standard Chartered and Sony Max among others. Incidentally, she was a part of the team that had launched zoOm when the channel started out 6 years back. I feel certain that the team will benefit from her experience and guidance."
Anjali said, "After working with creative powerhouses like Lemon and Ogilvy, I didn't want to lower the momentum. Metal as an agency is perfectly aligned to what I was looking for. With the perfect balance of creative and strategy, so rare in agencies today, I am certain my innings at Metal will be a long and memorable one. "
With a San Francisco silver award and 3 silver Abbys, Anjali is well feted in the industry as a Creative professional.
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