ï»ż

Top Story

Home >> Industry-Briefing >> Article

ALTBalaji brings original regional stand-up comedy on its platform

06-October-2017
Font Size   16
ALTBalaji brings original regional stand-up comedy on its platform

OTT platform ALTBalaji has launched regional stand-up comedy in Marathi, Punjabi, Gujarati and more Hindi videos on its digital platform. The short, snacky and hilarious videos feature famous comic artistes Bharat Ganeshpure, Sagar Karande, Anirudh Madesia, Suresh Albela, Pratap Faujdar, Amit Khuva and Dharsi Baredia. The entire library offers English subtitles for easy understanding.


ALTBalaji is catering to the diversified needs of a population that speaks multiple language and experience life differently as per their culture. The content offers a slice of life of these cultures, be it anecdotes of a Sardar traveling to Germany, a Gujarati stuck in a bizarre situation in Bengaluru or a Marathi talking about cricket. The comedians add tadka to everyday mundane events and serve them up loaded with the perfect garnish of humour. They leave nothing and no one, from Lucknow to Valentine’s Day to Dhoklas to Rajinikanth! The laughing riot is bound to tickle audience’s funny bone.

Manav Sethi, CMO of ALTBalaji said, “We are thrilled to bring original regional stand-up comedy on ALTBalaji. Based on consumer insight, we understood that the stand-up available to viewers is mostly English or Hindi, neglecting the regional language demand and so we have identified local talents from these regions and got them on board. The highly talented, witty and humorous artistes bring in the flavour of their language and culture on stage; hope the viewers like it.”

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

FabAlley digital campaign features fashion influencers proclaiming the bold message of believing in being just fab, irrespective of one’s size, shape, height or weight

The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products