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airtel digital TV brings in a la carte offerings

19-January-2011
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airtel digital TV brings in a la carte offerings

airtel digital TV, the DTH service from Bharti airtel launched in October 2008, announced the a la carte pricing of all the 198 linear channels available on its platform, effective January 1, 2011.

Customers can now choose to either opt for a la carte or chose from the range of monthly based packs or a mix of additional packs on a base Pack. The initiative will empower the airtel digital TV customers to create their own channel packages, with cost of individual channels starting from Rs 3 onwards. In case the customer opts for the a la carte option, there would be a minimum charge of Rs 150 per month + service tax or actual, whichever is higher.

Customers can go to the website www.airtel.in/digitaltv and choose the channels they wish to have in their selection, from the Plans and Offers section or call the toll free numbers to help pick their choice of a la carte channels. The channels are sorted by genres for easy selection.
 

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