Top Story

Home >> Industry-Briefing >> Article

Airtel digital TV adds two new interactive services- iDarshan & iGoodlife

07-April-2011
Font Size   16
Airtel digital TV adds two new interactive services- iDarshan & iGoodlife

Airtel digital TV, the DTH service from Bharti Airtel has added two new interactive services - iDarshan and iGoodlife.

Along with the new additions, Airtel digital TV also has three other interactive applications -iLearn, iNews and iAstro.
•iLearn is an interactive and fun tutorial for children ranging from classes 1 to 5
•iNews is an exciting news application for multiple news bits
•iAstro provides detailed forecast for the day – both as per astrology and numerology

Designed to provide multiple video or audio feeds at the same time in a snackable format, the applications enable the customers to catch up with their particular interests, anytime they like.

iDarshan would enable customers to enjoy Live Aarti from the four shrines-Tirupati, Vaishno Devi , Golden Temple and Shirdi. Apart from this, the iTVapplication would also have library content playing when the Live Aarti is not available. iDarshan is powered by Shemaroo and Divinevistaas. The channel will bring Live Aartis every morning and evening, devotional movies and songs, debates, discussions, pravachans, satsangs, discourses, travel episodes from shrines across the country and pilgrimage information all within the comfort of ones home.

iGoodlife is aimed at the increasingly discerning home-maker who looks to continually improve the home environs that suit both their lifestyle and individual needs of their family members. This iTV application has content centred on four categories - Cooking, Health, Lifestyle and Family and is powered by NDTV GoodTimes.

Both these services are currently available as Free Preview to all Airtel digital TV customers for the next week, post which iDarshan would be available at Rs.15 per month and iGoodlife at Rs.10 per month a la carte.


 

Tags Airtel Digital TV

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space