Top Story

Home >> Industry-Briefing >> Article

94.3 Radio One the official radio partner for Bryan Adams India Tour

Font Size   16
94.3 Radio One the official radio partner for Bryan Adams India Tour

It's time to fasten your belts, pull up your sleeves and pick up your guitars and play like the Badshaah of Rock Music, as India's favourite Canadian rocker, Bryan Adams who will be returning to Mumbai for a multi-city tour. The singer-songwriter, guitarist, bassist, producer, and photographer, will be back on his fourth tour to India in February. So all you music lovers out there, if you have not been able to get your hands on the tickets to his concert, 94.3 Radio One, the station with Maximum Music, Maximum Choice has the perfect opportunity for you.

Keeping in tune with the stations positioning of being THE music station, 94.3 Radio One has partnered with "Micromax presents Bryan Adams India Tour 2011", as the 'official radio partner' across Mumbai, Delhi and Bangalore. The concert is organized by Netsurf Entertainment. As part of the association, 94.3 Radio One will introduce an on-air contest where lucky winners will get a chance to meet the music icon, Bryan Adams and chat with him at his concert scheduled for February 12, 2011.

Speaking on the association, Shyju Varkey, National Head of Marketing, 94.3 Radio One, said, "We are thrilled to be associated with the iconic Bryan Adam, for his multi-city tour in India. We want to bring to our listeners music across the globe and our association with "Micromax presents Bryan Adams India Tour 2011" is one such initiative. Over the years 94.3 Radio One has been the only station known to formulate and execute properties which are unique and have music as the core product offering. Being the official radio partner for the concert is an extension of what our product truly stands for.”

Listeners of 94.3 Radio One can participate in the simple contest hosted by Radio One MJs where they will be asked a few question on Bryan Adams and his songs. The listeners would not just stand a chance to win loads of passes to the concert but also an opportunity to meet the legendry Bryan Adams! The contest would be followed by on air telecast of Bryan's interview, giving exposure to listeners to listen to the legend himself.

If that's not all. being the only station for Maximum Music Maximum Choice, 94.3 Radio One will give its listeners the complete dose of Bryan's all time hits. Tune in to 94.3 Radio One to listen your favourite Adams song requested by some of your favourite Music Celebrity. One Saturday before the gig in every city listeners can also enjoy 13 different Bryan Adam hit each hour, just by requesting the MJs.


Tags e4m

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space

Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time