Top Story

Home >> Industry-Briefing >> Article

94.3 Radio One the official radio partner for Bryan Adams India Tour

04-February-2011
Font Size   16
94.3 Radio One the official radio partner for Bryan Adams India Tour

It's time to fasten your belts, pull up your sleeves and pick up your guitars and play like the Badshaah of Rock Music, as India's favourite Canadian rocker, Bryan Adams who will be returning to Mumbai for a multi-city tour. The singer-songwriter, guitarist, bassist, producer, and photographer, will be back on his fourth tour to India in February. So all you music lovers out there, if you have not been able to get your hands on the tickets to his concert, 94.3 Radio One, the station with Maximum Music, Maximum Choice has the perfect opportunity for you.


Keeping in tune with the stations positioning of being THE music station, 94.3 Radio One has partnered with "Micromax presents Bryan Adams India Tour 2011", as the 'official radio partner' across Mumbai, Delhi and Bangalore. The concert is organized by Netsurf Entertainment. As part of the association, 94.3 Radio One will introduce an on-air contest where lucky winners will get a chance to meet the music icon, Bryan Adams and chat with him at his concert scheduled for February 12, 2011.


Speaking on the association, Shyju Varkey, National Head of Marketing, 94.3 Radio One, said, "We are thrilled to be associated with the iconic Bryan Adam, for his multi-city tour in India. We want to bring to our listeners music across the globe and our association with "Micromax presents Bryan Adams India Tour 2011" is one such initiative. Over the years 94.3 Radio One has been the only station known to formulate and execute properties which are unique and have music as the core product offering. Being the official radio partner for the concert is an extension of what our product truly stands for.”


Listeners of 94.3 Radio One can participate in the simple contest hosted by Radio One MJs where they will be asked a few question on Bryan Adams and his songs. The listeners would not just stand a chance to win loads of passes to the concert but also an opportunity to meet the legendry Bryan Adams! The contest would be followed by on air telecast of Bryan's interview, giving exposure to listeners to listen to the legend himself.

If that's not all. being the only station for Maximum Music Maximum Choice, 94.3 Radio One will give its listeners the complete dose of Bryan's all time hits. Tune in to 94.3 Radio One to listen your favourite Adams song requested by some of your favourite Music Celebrity. One Saturday before the gig in every city listeners can also enjoy 13 different Bryan Adam hit each hour, just by requesting the MJs.

 

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity