Zee LIVE is back with 2nd edition of its education festival

‘BasicFirst presents Zee Educare’ will be held in Mumbai on Nov 23 & 24

e4m by exchange4media Staff
Updated: Oct 17, 2019 3:53 PM

Zee LIVE’s education festival ‘BasicFirst presents Zee Educare’ is back with its 2nd edition. The alternate career festival for the student community has been co-powered by Hindustan Times and will be held on November 23 and 24 in Mumbai.

Zee Educare is one of the biggest and exclusive forums that focuses on informing students from standard 8 to 12 and parents about the alternate careers beyond the traditional and mainstream choices.

The aim is to help students shape their future with better career choices. The festival seeks to address the need-gap amongst young adults for higher education by bringing together researchers, industry experts, and educators under-one-roof, enabling students to take an informed career decision. The festival will have 70+ disciplines, aiming to engage 65 million students and parents across platforms and 6000 on-ground. It will also host interactive sessions with industry stalwarts. This year, the festival is also introducing one-on-one counselling sessions and personalised vocational and aptitude tests that will help students and parents get themselves future ready.

As a part of the festival, Zee Educare will host a nation-wide talent hunt titled “Big Break”. The top 6 entries will be given an opportunity to perform live at the festival. The top three winners of the Big Break will win prizes worth of ₹ 1 lakh respectively and will be a part of the Zee talent roster.

Speaking on this occasion, Swaroop Banerjee, COO, Zee LIVE, said: “It gives me great joy in announcing the second edition of Zee Educare, our flagship brand on extraordinary careers, it was thrilling to have over 6,000 students, some of the best industry stalwarts who interacted with our students in the first edition in New Delhi. I think the questions a student and her parent have in this generation is very different from before; how do I become a mountaineer, a forensic finance specialist, a musician, a climate activist or even a performer? While traditional education has been the grounds on which alternate education took its stand, alternate careers are now deeply rooted in this country. Our job at Zee Educare is to speak to young minds and their parents to bridge this information gap.”

Randhir Kumar, Founder and CEO, BasicFirst Learning, said: “Academic doubts are the biggest blocker in the learning process of students. BasicFirst’s idea of creating a path-breaking doubt clearing programme which uses a personalised approach to deal with student’s doubts is based on the fact that true learning happens with an unlimited window of opportunity for interaction between students, teachers, and parents. We got associated with Zee Educare as we see a well thought-out problem-solving approach from them by bringing together young minds and their parents and provide them a platform to express their learning issues and career issues. Our association will help us understand the need gap in the education domain leading further to innovate and better our product offerings”.

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