View Star Network programme clips on mobile through Buzz

The platform delivers contextual content and a variety of exciting engagements like movie listings, music videos, deals, branded content at zero cost to users

e4m by exchange4media Staff
Published: Jan 12, 2013 10:28 PM  | 2 min read
View Star Network programme clips on mobile through Buzz

Star TV becomes India’s first channel to tie up with Buzz, a free mobile engagement platform from TELiBrahma. Through Buzz, it is possible to view 30-60 second clips of all television channels such as Star TV, Star World, Star Movies, Star Gold, Channel V, and more.

Buzz as a platform delivers contextual content and a variety of engagements like movie listings, music videos, deals, branded content, and more at zero cost to the users. Buzz hotspots are available at 1,200 locations across India and include favourite hangout places like Café Coffee Day, Barista, malls, supermarkets and more. To connect to Buzz, all one has to do is turn on their mobile’s Wi-Fi or Bluetooth to instantly receive exciting information, messages and offers all for free.

Commenting on the tie-up, Gayatri Yadav, Head of Marketing, Star TV, said, “Our partnership with Buzz has been a great venture. Through Buzz our viewers have access to their favourite Star Network promos. This is also great way to be in direct touch with our consumers where they have the convenience to choose the information they wish to access.”

Ravi BR, COO & Co-founder, TELiBrahma, said, “We are happy to have on board with us the prestigious Star Network. This has given us yet another opportunity to deliver varied, exciting information to our users. Brands are slowly able to understand the importance of location based service providers delivering rich media content and how effective they can be as a marketing tool.”

Buzz helps consumers to benefit from locations by delivering mobile content and services that is relevant to where the consumers are located. The network also supports a wide range of devices like iPhones, Androids and other diverse feature phones, thus covering a large section of mobile users. Being a location based, personalised content delivery service, Buzz not only helps the brands to target the right people but also cuts through the clutter by delivering the content based on the user’s personalisation, thereby maximising the possibility of reaching to the right consumers.

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