SonyLIV to launch show-based augmented reality games and multiplayer video quizzes

With this move, SonyLIV aims to reach out to 50 million new users offering them a one-stop gaming destination

e4m by exchange4media Staff
Published: Jul 1, 2019 3:46 PM  | 3 min read

SonyLIV announced the launch of its OTT gaming destination with over 100 exclusive show-based games, to be launched in a phased manner.

With this move, SonyLIV aims to reach out to 50 million new users offering them a one-stop gaming destination. These games are curated around some of Sony Pictures Networks’ (SPN) biggest IP’s across channels like ‘KBC’, ‘CID’, ‘Crime Patrol’, ‘The Kapil Sharma Show’, ‘Patiala Babes’, ‘Baalveer’, ‘Kicko & Super Speedo’, amongst others.

SonyLIV is not only scaling up its portfolio with Multiplayer Video Quiz and Augmented Reality-enabled formats but Is again the first OTT player in the country to launch show-based games. This is another pioneering first from SonyLIV, which was the first OTT to be launched in the Indian market in 2013.

In addition to this, SonyLIV will also introduce exciting Augmented Reality (AR) games around iconic shows from Sony Pictures Networks India (SPN) like Crime Patrol, Baalveer, CID, Aladdin Naam To Suna Hoga, and Tenali Rama amongst others.

The platform will also introduce an array of user engagement features to gratify winners with abundant opportunities. With the Game Store hosting a 24X7 tournament feature, consumers will stand a chance to win cash anywhere between Rs 1/- to Rs 5000/- depending upon the size and duration of the tournament. But that’s not all! For the first time ever, through the “Daily Rewards Feature” users will also stand a chance to meet-and-greet celebrities or attend famous shows like KBC, Indian Idol, ‘The Kapil Sharma Show’, ‘Super Dancer’ and others just by playing games on the platform.

Uday Sodhi, Business Head – Digital, Sony Pictures Networks India, said, “With the launch of our OTT gaming platform, we intend to trigger this target segment and capture the market to an extent of 50 million users. This falls in line with India’s OTT market share predictions, which is expected to triple its size in the next 4 years. Our database of 100+ games will cater to every generation of gamers that we aim to engage with through a plethora of events to capture their attention.”

Amogh Dusad, Head - Content, Partnerships & New Initiatives, Sony Pictures Networks India, added, “At SonyLIV, we always try to push the envelope in user engagement by diversifying our offerings. The launch of our OTT gaming destination with absolute in-house expertise is a leap ahead in content innovations and ushering in an experience unexplored before on OTT. The Multi-player Video Quiz and Augmented Reality format Games also give our audience a chance to reconnect with their favourite shows and characters in a completely different and engaging context.”


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