Saral Jeevan to present farmer awards on Nov 25
Sponsored by Sri Datri Developers & Promoters, Mannina Maga Awards, will take place in presence of key ministers from Karnataka government and agriculture scientists
Kannada infotainment channel Saral Jeevan is all set to present farmer awards, Mannina Maga (Son of the Soil), for some of the most inspiring farmers. The 30-day campaign, which started with the unveiling of a farmers’ anthem, followed by inviting the public to nominate farmers, and panel of jury identifying the top few from hundreds of entries, comes to an end this Sunday with shortlisted formers from across Karnataka coming together for the awards ceremony.
Saral Jeevan’s programme for farmers on the same name is very popular for over two years and won many accolades. The awards are an extension of the programme. Sponsored by Sri Datri Developers & Promoters, Mannina Maga Awards, will take place in presence of key ministers from Karnataka government and agriculture scientists. The winners would be felicitated with memento & cash prize. Special telecast of the awards ceremony and few performances that are designed around the spirit of farmers is scheduled for 2nd December on Saral Jeevan.
Dr. Chandrashekhar Guruji, Chairman, CG Parivar Group
Talking about the event, Dr. Chandrashekhar Guruji, Chairman, CG Parivar Group, said, “Saral Jeevan stands by its core positioning (Betterment of Mankind). Farmer, who feeds the nation, is important to us and this is the reason why we have dedicated an exclusive programme to farmers. Present awards are further reinforcement of our commitment to make some difference in this area. Objective of the initiative is not only to honour few innovative farmers, but to inspire lakhs of other farmers by presenting the stories of successful farmers.”
Raghunatha Reddy, Business Head of Saral Jeevan
Raghunatha Reddy, Business Head of Saral Jeevan, said, “While agriculture is the biggest sector in India and accounts for over 50% of employment, we believe that recognition to the innovative farmers is not adequate. Certainly the platform, awards, and big applause in front of millions of TV viewers will boost the humble farmers’ confidence and inspire a million more stories. We have been receiving very positive response since the process of awards started. Looking forward to do more for the farm sector using our television as the platform.”
Saral Jeevan telecasts news and non-fiction programming with a focus on mythology, history, travel and insights from Indian heritage & culture.
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