Saral Jeevan launches new game show HotSeat

The show engages viewers with interesting facts pertaining to India's legacy and history

e4m by exchange4media Staff
Updated: Oct 5, 2018 4:55 PM

Saral Jeevan, the first infotainment channel in Kannada, is all set to launch a prime time game show- HotSeat, on 8th October. Designed with content that engages viewers with interesting facts from India’s legacy and history, the USP of HotSeat is every participant wins, and participation is through SMS or the HotSeat App. Participants’ score would be accumulated and the probability of winning bigger prizes goes up by answering more questions right. Starting from Rs.2000 gift hampers to prizes worth up to rupees a lac, many prizes to be won.

Raghunatha Reddy, Business Head of Saral Jeevan
Raghunatha Reddy, Business Head of Saral Jeevan

Speaking about the new show says Raghunatha Reddy, Business Head of Saral Jeevan, said, “Curiosity, knowledge, Indian spirit and ample prizes’ is the essence of the show. The programs of Saral Jeevan are always inspired by India’s rich heritage and culture, HotSeat content too is built around the same. Core viewers of Saral Jeevan are under 40 years; youth follows our channel in a big way as they see our programs as knowledgeable and entertaining. Post the success of programs like Grandmother Tales (Ajjhelida Kathe), History, Adhbutha Bharatha and Mahaan Sadhakaru, HotSeat will be new and big knowledge sharing platform for Kannada viewers”.

Saral Jeevan is producing this game show in association with Innovative Advanced Media Management Pvt. Limited (IAMPL), which had designed many reality shows and events for Kannada GEC channels in the past.

Madhusudhan, Managing Director, IAMPL
Madhusudhan, Managing Director, IAMPL

“Saral Jeevan has a credibility of excellent info-entertainment programming; and viewers always have high expectation from our creative team to come out with a format that beats the past projects’ records. HotSeat balances both and delivers an innovative and interesting game show. The kind of ground promotions that we have planned assures maximum reach and engagement” says Madhusudhan, Managing Director, IAMPL .

HotSeat will be telecast Monday-Friday at 8.30pm; phase 1 plan is for 66 episodes (3 months). The program is sponsored by Kanva Sri Sai Hospital, Powered by Indus 555TMT & Walkmate Footwear, special partner: Sri Krishna Ghee, My Dr. Pain Relief Oil & Sudarshan Jewellers; associate sponsors: Royal Gold Tea.


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