Penguin India appoints AliveNow as its social media agency

AliveNow’s mandate is to strengthen the publishing giant’s online and social media presence to engage younger audiences

e4m by exchange4media Staff
Updated: Dec 7, 2012 7:24 PM
Penguin India appoints AliveNow as its social media agency

Penguin India has appointed AliveNow, a Bangalore-based full service social media agency, to handle all social marketing duties. Penguin India has the highest recall value among readers and booklovers in India.

AliveNow will work with Penguin India to strengthen their online and social media presence as they continue to engage with a younger and more connected audience.

Commenting on this development, Adhvith Dhuddu, CEO, AliveNow shared, “We are thrilled to be working with one of India’s and one of the world’s leading publishers. In our conversations with Penguin we realised that we would be dealing with a world class team who had a solid understanding and respect for the digital space. Penguin India already has a strong presence online and they wanted to take this to the next level. They wanted to partner with someone who are true experts in the digital space and have chosen to work with us. We look forward to execute some cool and creative digital campaigns for Penguin and continue strengthening their online presence.”

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