Om Books International, in association with Ignitee Digital Solutions Pvt Ltd, one of India’s leading digital marketing companies, has launched a global digital media handbook, titled ‘Honey I Shrunk the World’.
The book was unveiled by Harsha Bhogle, renowned cricket commentator and journalist and Anjali Raina, Executive Director, Harvard Business School, India Research Centre in the presence of Ajay Mago, Publisher, Om Books International; V Ramani, Vice Chairman, Ignitee Digital Solutions; Atul Hegde, CEO, Ignitee Digital Solutions; and Harminder Kaur, Ignitee Digital Solutions, in Mumbai on December 22, 2009.
‘Honey I Shrunk the World’ is said to be a complete guide on the online marketing platform. The book provides intricate details and statistics on online consumption, behavior patterns across global regions and digital marketing domains.
In conversation with exchange4media, Harminder Kaur, Chief Strategy Officer, Ignitee Digital Solutions, said, “The book is an initiative by Ignitee to put together information that would be required for a better understanding and a more informed perspective on the digital space in India and other global markets. Digital basics, penetration and usage patterns across multiple markets across the globe, trends and predictions about the digital space, detailed informative glossary, list of top runners across various awards, rules and regulations etc are some of the nuggets that form this 550-odd page book. All the information is collated and presented in a homogenous manner across markets to make comparisons simpler.”
This book is targeted at people who are active digital space consumers, which include advertising agencies, publishers, brand marketers and students. So, what can readers expect out of this book? According to Kaur, readers can expect comprehensive, unbiased information that is clearly tabulated statistics for easy reference. A detailed list of terms and basics of the digital space to get started with insights into consumer behaviour across a range of markets and informed directions on what the future holds and so on.
“The main aim of this book is to put together useful information at one place – information that anyone can use- the new and the veteran, the student and the professional, the consumer and the marketer. The book is divided into five key sections that hold information such as basics of the digital world, global statistics on how netizens across various markets consume internet, lists of websites, gadgets and applications that you might not be aware of, bright ideas and brands that have won at the various awards this year, details about the industry regulatory bodies, a detailed glossary and much more,” Kaur added.
Kaur further explained, “For the digital media, it is a first where all the information has been put together by a third party (and is therefore unbiased). Each statistic/ fact is catalogued with sources so that it is easier for an enthusiastic reader to read more on the same. This book will hopefully pave the way for more informed and evolved business decisions, a deeper understanding of various markets and the place they occupy on the digital continuum, a heightened awareness about what exists on the worldwide web and a deeper, more meaningful consumer-brand relationship.”
The book will be marketed in the digital space through various vehicles like banners, EDMs and social media. Blogs, groups and forums will be key to the marketing efforts. The book is published by Om Books International and will be available at Crossword stores across India and is priced at Rs 995.
In a prepared statement, V Ramani, Vice Chairman, Ignitee Digital Solutions, said, “The online space is witnessing rapid movement over the past decade. Corporate, marketing guru’s, brand managers and even the lay internet user has understood the power of the digital medium in terms of communication and engagement. We at Ignitee have always believed that knowledge is best utilized when it is shared amongst people and this book is a true testimony of that.”
Atul Hegde, CEO Ignitee Digital Solutions, added here, “‘Honey I Shrunk the World’ is the first handbook that contains all the information on the Internet. It has been designed to empower, educate and entertain various audiences like digital media professionals, brand managers, marketers, students interested in learning the ropes of this industry and digital consumers who are always on the lookout for new and interesting nuggets that the Internet has to offer. Ignitee has gone through great lengths to compile knowledge in this space and are confident of this book being helpful to the readers.”
The book spans nine global regions – Africa, Asia, Caribbean, Central America, Europe, Middle East, North America, Oceanic and South America. ‘Honey I Shrunk the World’ also features detailed numbers of markets within each of these regions along with information on top sites and net surfing behaviour of consumers.
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