Netbiz gave digital wings to Santacruz Summerfest - a unique initiative by Radius Developers

The Summerfest served as platform that can entertain and engage all the age groups and connect them to the brand “Radius Developers”.

exchange4media News Service 28-June-2018

Santacruz Summerfest by Radius Developers and Sumer Developers - one of Mumbai’s luxurious real estate companies was organised to make people aware of their next upcoming project Avenue 54 in Santacruz. Here’s how NetBiz Systems Pvt. Ltd. - a digital agency with a real estate expertise helped their client get more than what they asked for.

Background

The real estate industry in Mumbai still uses traditional ways of marketing like hoardings, radio or newspapers to reach its audience. No ‘new’ innovations in marketing were adopted in recent times. However, some front-runners of the industry have embraced ‘Digital Marketing’ to get louder amongst the masses. But again, a clutter-breaking idea for marketing was the need of the hour!
Radius Developers as a brand has a modern take on Mumbai’s real estate and believes in delivering stellar lifestyle experiences to its consumers. With their philosophy of ‘Built around You’, they took the onus of having a dynamic approach to reach its audience.



Objective

To provide lifestyle experiences in an innovative way where they can spend time with their family and also get a glimpse of lifestyle at Avenue 54.

The Insight

Most real estate developers target the men of the family, as they are the typical decision makers in home-buying. But, even if a man gives the final nod, his strongest influencers are his own family members. So, targeting the influencers at the right time with the right activity at the right place would ensure that everyone in the family is engaging with the brand.



Big Idea

The big idea was to create a platform called “Santacruz Summerfest” where the community of Sanatcruz can enjoy the summer along with its family. A platform that can entertain and engage all the age groups and connect them to the brand “Radius Developers”.

How did they do it?



For the first time in the real estate industry - a festival to #LiveLaughLearn, was organised within the premises of Radius Developers’ upcoming project in Santacruz. Santacruz Summer Fest 2018 was a one-of-a-kind fest, where families could savour their weeks of summer holiday with the vibes ditto as that of a vacation.

The psychology of the consumers was tapped, and an amazing event list catering to all age groups was finalized along with team NetBiz. Top-notch talents of the industry were roped in and all the events were created around the philosophy of #LiveLaughLearn. A glamourous fashion show by former Miss India Pria Kataaria Puri for the ladies, #TimepassTalkies by Kiran Kotrial for everyone in the house, painting contest (Battle of the Brushes) for the kids, grooving to sassy tunes with Ashley Lobo’s Danceworxx, tuneful music training sessions for kids by Sa Re Ga Ma, master-class photography session by Daboo Ratnani, morning Mantra by Dr. Mickey Mehta, Stand-up comedy by Vir Das and a lot more. There was everything, for everyone under just one roof.



The plan was set; however, the Summerfest information had to reach the right audience. Team NetBiz analysed every sphere of the event, according to which, a robust strategy and an all-round social media plan was set in motion. From LIVE videos and pictures to a content marketing strategy, and from organising contests to making the event viral on social with celebrity tie-ups – a wholesome stratagem was put forth. The events too, were classified according to choices of each family members. Geo-targeting, Influencer Marketing, Google Display Ads, Facebook Ads, Social Media Posts and Video Marketing were used to showcase the real-time actions at the event. Loads of digital innovations were also complied by NetBiz like mannequin challenges, moments of the day, mood-shots, before & after pictures, Boomerangs, Time lapse, ‘Touch & Hold’ and the list doesn’t end.



The Results

The campaign yielded the desired results and made Santacruz Summer fest at Avenue 54 a resounding success. The event lasted for 16 days and about 23 artists performed and 8000+ footfalls were witnessed. On Facebook, total impressions of the fest were 35,45,040. On Twitter, the total impressions were 8,60,441.
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Birla Gold launches new campaign with Patna Pirates for Pro Kabaddi League Season 6

The film is conceptualised and executed by BBH India and features key players - Pardeep Narwal (Captain), Deepak Narwal, Jaideep, Manish and Vijay Malik

exchange4media News Service 1 day ago

BirlaPatnaPirates

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time champions.

The film conceptualised and executed by BBH India and features key players - Pardeep Narwal (Captain), Deepak Narwal, Jaideep, Manish and Vijay Malik.

A name that's synonymous with Gold quality in the category, Birla Gold imbibes strength, perseverance and consistency as its core values. It is no coincidence that they've been proud team sponsors of the Patna Pirates, a team that reigns supreme in the Pro Kabaddi League.

They have been the recurring champions for three years now and their sheer strength is what helps them clinch Gold each time. The campaign was designed with the purpose of capturing this robust relationship, and thus, was born a chant that resonates loud and clear - ‘Built From Gold’.

It is a bold message that encapsulates the similarities between the team and the brand. They both live up to a golden standard and outperform everyone with impeccable quality.

Speaking about the partnership, Jayant Dua, Chief Executive Officer, Birla Gold Cement said, “This is our second year as Team Sponsor of Patna Pirates. Hence the brief was to consolidate the association as a seamless combination of leadership and strength. This film has managed to not only accomplish the brief but also made the brand and this association shine.”

Jonathan George, Creative Director, BBH India added, "Birla Gold strives towards making a product that sets the benchmark in the cement industry. Their association with Patna Pirates gave us the perfect opportunity to draw a parallel between the brand and a team that has consistently set the benchmark in the Pro Kabaddi League."

Video:

 

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India vs People's Republic of China friendly match comes live to Star Sports Network

Matches will be broadcast on Star Sports 1, Star Sports 2, Star Sports 3, Star Sports 1 Tamil, Asianet Movies and beamed on Hotstar and Jio TV

exchange4media News Service 4 days ago

IndiavsChinaFootball

Indian national football team’s friendly match against the People’s Republic of China will be broadcast live on the Star Sports network, Hotstar and Jio TV from 5 p.m. onwards on Saturday, October 13, 2018.

This is the first time the Indian team will play against China and the game as rightly termed by coach Stephen Constantine is ‘much more than friendly' as it serves as a perfect warm-up for the national team ahead of AFC Asian Cup 2019. China is ranked 21 places higher than India who is currently enjoying the best ever phase in international football at 97.

The Sunil Chhetri-led team under the guidance of head coach Stephen Constantine enjoyed a 13-match unbeaten run which was ended by Kyrgyzstan earlier this year. This was followed by a wonderful outing in the SAFF Cup campaign where the team finished as runners-up. Indian fans can cheer for their team in their favourite language as the game will be broadcast in English, Hindi and Tamil across the Star Sports network, Hotstar and Jio TV.

Squad:

Goalkeepers:

Amrinder Singh, Gurpreet Singh Sandhu, Karanjit Singh.

Defenders:

Pritam Kotal, Sandesh Jhingan, Sarthak Golui, Anas Edathodika, Subhasish Bose, Salam Ranjan Singh, Narayan Das.

Midfielders: Udanta Singh, Pronay Halder, Nikhil Poojary, Rowllin Borges, Vinit Rai, Anirudh Thapa, Halicharan Narzary, Ashique Kuruniyan.

 

Video:

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Teejay Sidhu to host Firstpost’s 9 Months Season 3

The show on parenting and childcare will feature celebrity parents such as Barkha & Indraneil Sengupta, Manmeet Anjjan & Karishma Modi, Jai Bhanushali & Mahi Vij, Danish Aslam & Shruti Seth

exchange4media News Service 4 days ago

9MonthsS3

Firstpost’s 9 Months, a successful web-series and India’s one-of-its-kind comprehensive show on parenting and childcare, promises to be bigger, better and more engaging in its third season.

This time around, viewers will be welcomed by renowned actor, RJ, film producer and mother - Teejay Sidhu, who is the host on the show. The audience will witness riveting conversations between the host and celebrity parents as well as accredited experts. The discussions revolve around interesting topics such as toddler health, family and financial planning, child schooling and education, in keeping with the platform’s core ethos of delivering more value to the audience, with each season.

Commenting on the upcoming series Azim Lalani, Business Head - English General News Cluster, Network18 Digital said, “9 Months along with Firstpost’s other digital shows has cemented our success in the original web-series segment. The third season of 9 Months has seen more partner brands, highly influential celebrities and experts renowned in their respective fields, being associated with the offering. What makes it even more exciting is having Teejay Sidhu, a mother of twin daughters, onboard. Teejay’s strong digital presence and her communication as an active parent influencer perfectly align with the show’s core concept. With the novel and innovative developments in the upcoming season, we intend to reach a wider reach, achieve higher engagement and deliver more sharable content. The invaluable associations on the show bear testament to Firstpost’s immense credibility as one of the leading digital platforms in the country.”

Garnering a whopping 11.8 million views and a reach of 20 million across platforms, the previous season left the audience captivated and wanting for more. In addition to a new host, the upcoming season welcomes influential celebrities like Karanvir Bohra; Barkha & Indraneil Sengupta, Manmeet Anjjan (of Meet Bros fame) and Karishma Modi; Rajneesh and Pallavi Duggal; Jai Bhanushali and Mahi Vij; Danish Aslam and Shruti Seth. They will be seen sharing their personal experiences on parent health, relationships, tackling setbacks around nutrition and achieving new milestones.

To provide an expert view on these conversations, they have been accompanied by eminent experts like Dr. Nitin Shah, Pediatrician, Dr. Samir Dalwai – Developmental Pediatrician, Founder of New Horizon Child Development Center, Arundhati Swamy, Head – Parent Engagement Programmes, ParentCircle; Avnita Bir, Director Principal, R N Podar School; Naiyya Saggi, CEO & Founder, Baby Chakra, Dr. Sanjoy Mukherjee, Psychologist; Mansi Zaveri, Founder, Kidsstoppress.com; Ruchita Dar Shah, Founder of First Moms Club among other distinguished personalities.

Speaking about 9 Months Season 3, Priyanka Sehgal, VP Content & Strategy, Network18 said, “The fact that 9 Months has reached its third season stands testimony to consumption of this kind of content. 9 Months was meant to be every parent’s go-to guide and I think we have achieved that. We have attempted to include parents with varied parenting styles and their experiences. There are research-based opinions and tips which will be beneficial to our audiences. On a lighter note, viewers will also see Teejay and her husband Karanvir Bohra in a candid chat about how they manage their busy schedules and twin daughters.” The show is presented by Baby Dove and co-presented by Nestle Ceregrowand Asian Paints. Other partners include Sanofi Pasteur as the Health Journey Partner, Godrej Security Solutions as the Peace of Mind Partner and Mother Dairy as the Nutrition Partner. The web-series will be shown on Firstpost and its Facebook & YouTube channel.

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Sai Estate all for smart investment with latest offering

SECCPL collaborates with Mahaland for providing bungalow plots in Navi Mumbai

exchange4media News Service 4 days ago

amit wadhwani

Sai Estate Consultant Chembur Pvt Ltd (SECCPL) has added one more feather to its hat by reviving an early age investment option. They are associating with Mahaland for providing bungalow plots spread across 1000 Acres in Navi Mumbai starting from an introductory price of Rs. 4 Lac per guntha.

Navi Mumbai’s real estate market is witnessing major upswing now, with the proposed development of the international airport, a Special Economic Zone (SEZ) and other major infrastructure initiatives that are set to come up in the region.

 

Expert Talk

 

Shedding light on the development, Amit Wadhwani, Managing Director, Sai Estate Consultants Chembur Private Limited, said, “We at SECCPL have always believed to go hand-in-hand with the current ask of the real estate market and its consumers. We understand the consumers point of view to invest in property for a long-term, and there is nothing better than investing in a land parcel as it gives the highest returns and is also an immovable asset.”

 

About the plots

 

Most of the plots offered are located at 1.5km away from Seawoods station and are an ideal option for investment due to its connectivity. Easy commute to Chembur, Mantralaya, Vashi, Panvel and Mumbai can be done under 15 minutes’ time. With the upcoming Navi Mumbai International Airport, Sewri- Nhava Sheva Sealink, and other amenities such as malls, schools, colleges and hospitals, are also at walkable distance.   

 

An informed decision

 

Investor’s today, especially the millennials, look at various aspects before making any decision. Not just location but accessibility to workplace, basic amenities and infrastructure and value for money also determine their choice. Sai Estate Consultants Chembur Private Limited (SECCPL) has recognised this need-state and are ensuring that they bring in the option to purchase land as per one’s budget at various prime location as a smart way of investing for the future.

 

With deep and comparative market analysis, local listings, intelligent market insights to increase the sale ability of properties are a few reasons why SECCPL stands out from the clutter. Mahaland, a landscape group, has numerous land banks around Mumbai, Pune and other cosmopolitan cities. Their motive is to give the habitats a green touch by taking care that the environment is not destroyed. They expertise is in assisting every customer with Government and Liasioning.

 

 

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BTVI aims to increase financial literacy in India through Money Mantra

Money Manta is an on-ground activity where experts will shed light on the basics of personal finance management, current market trends and address the problems which individuals face while investing

exchange4media News Service 5 days ago

BTVI

Business Television India (BTVI), has introduced a multi-city initiative - Money Mantra which is an effort to expand financial awareness and literacy by bringing together, personal finance experts and mutual fund experts close to the common man and investors.

Money Manta is an on-ground activity where a panel of experts will shed light on the basics of personal finance management, current market trends and address the problems which individuals face while investing. It will be an interactive session. which will be held across Mumbai, Delhi-NCR, Bangalore, Chennai, Hyderabad, Ahmedabad, Surat and Kolkata over a span of the next four months.

Money Mantra will kick-start in Mumbai on 17th October – P. L. Deshpande Maharashtra Kala Academy (Ravindra Natya Mandir), Prabhadevi 3:30 PM. Channel has invited Kalpesh Ashar, Founder, Full Circle Financial Planners & Advisors and Dhruv Rawani, Founder, GoalSIP.com and the session will be moderated by Muralidhar Swaminathan, Channel Director, BTVI.

Speaking on the same, Megha Tata, COO, BTVI said “Money Mantra is our effort to further our credo of Save, Invest & Prosper. It is a well-thought activity to help individuals as well as investors to manage their wealth. These series of events will also give us an opportunity to interact with our viewers and understand them better. At BTVI, we have always believed in empowering our viewers by educating them and with Money Mantra we are re-enforcing the same.”

Adding to that, Anuj Katiyar, Head of Marketing, Research and Branded Content, BTVI shares “Money Mantra is BTVI’s initiative to share expert advice with its loyalists and viewers and empower them to make the right financial decisions. With the huge response we received from our audiences for MF Guide and Call BTVI, we decided to get closer to our loyalists by covering 8 major cities in the first phase and seeping even deeper in its second phase. We have designed our 360-degree marketing campaign to reach out to everyone who wishes to comprehend the various aspects of financial literacy and intricacies of sound decision making.”

The event has been supported by IIFL Securities, Business Standard and Big FM.

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ZEE News kicks off its election programming with 'Bhai vs Bhai'

Poonawala Brothers to host the political debate ahead of assembly elections

exchange4media News Service 6 days ago

zee news

As election season kicks in, Zee News has launched a series of new shows which highlight and discuss the issues around upcoming assembly elections and the 2019 Lok Sabha elections.

New show, 'Bhai vs Bhai', will air from today at 7pm from Monday to Friday. The show will be hosted by two brothers - Shehzad and Tehseen Poonawalla. While Shehzad - earlier in Congress - rose to prominence after he claimed Rahul Gandhi's election as party's president was rigged, his brother Tehseen has been in the news for filing several PILs in high profile cases like the Rafale deal, Aadhaar case and against the protests before release of 'Padmaavat'.

Other shows are 'Taal Thok Ke: Special Edition' which caters to the issues related to elections with esteemed panel of politicians and 'India ka DNA Test City Edition' in which ZEE News anchors and reporters discover which way the election wind is blowing in different cities.

ZEE News believes that the political discourse which happens in families in India is very important, and that is why 'Bahi  vs Bhai' will be hosted by two brothers. Both the hosts will hold debates, conversations and arguments with the same fervour which is usually heard during debates among family members. The show will also include a segment called 'Pariwar Ki Baat' in which we will go door-to-door and talk to different families in order to know the actual issues and gauge the mood of general public.

'Pariwar ki Baat' in itself will showcase real political arguments that happen between a father and a son, two brothers or other family members.

This is an attempt to make people politically aware before the 2019 elections. Apart from making people aware about Constitution, democracy, rights and duties, our shows will also take up day-to-day affairs to build a logical public opinion on them.

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BTVI continues its ‘The Opinion Series' initiative

‘The Opinion Series’ aims to bridge the gap between the opinion makers and opinion seekers by bringing on board leaders from varied walks of life

exchange4media News Service 6 days ago

BTVI

BTVI- Business Television India, India’s premier English business news channel started ‘The Opinion Series’ in August 2018, to bridge the gap between the opinion makers and opinion seekers by bringing on board leaders from varied walks of life to talk about their personal investments mantras and market perspective, to help opinion seekers profit from their opinions.

In the coming weeks, BTVI will continue to feature renowned personalities such as Sanjay Behl, CEO, Raymond Ltd, Kaushik Roy President, Brand Strategy & Marketing Communication, Reliance Industries Ltd. Atit Mehta, Marketing Head, Think & Learn Pvt. Ltd. (BYJU's), Naveen Soni, Vice President, External Affairs, CSR & PR, Toyota Kirloskar Motors Pvt. Ltd, Partho Dasgupta CEO, BARC India and more, to participate in this initiative with their valuable opinions. With this series, BTVI aims to help its viewers ‘Save. Invest. Prosper.’

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9X Media's SpotlampE.com launches Busy Busy track by Neha Pandey

The track Busy Busy is composed by Gourov Roshin with lyrics are by Kumaar

exchange4media News Service 6 days ago

Busy Busy

SpotlampE.com the platform for original, non-film music by 9X Media Pvt Ltd. has launched a new track by singer Neha Pandey.

Presented by Lava, the track - Busy Busy will be aired across 9XM, 9X Jalwa and 9X Tashan starting 9th October 2018. Spotlampe.com by 9X Media is the platform that focuses on original music production, distribution and artist management. The latest artist joining the SpotlampE talent catalogue is the Dubai based Bollywood singer Neha Pandey. Trained in Lucknow, this world citizen has worked with different musicians across the globe. Her latest single Humdard from the film "Dobaara" was in collaboration with rapper Parry G and Arko.

Commenting on the launch of the song Busy Busy, singer Neha Pandey said “I am really excited to collaborate with SpotlampE.com for the launch of my latest track; Busy Busy is a peppy track with great lyrics and catchy music. The music video captures the essence of the song, which is the girl’s complaint about the busy schedule of her beloved. We had great fun recording the song and the music video. As an artist, I am eagerly waiting to see how the audiences respond to the track. Also, I’m thrilled to be associated with a platform like SpotlampE and 9X Media, which mentor and nurture talent and give the song a robust global reach."

The track Busy Busy is composed by Gourov Roshin and the lyrics are by Kumaar. The music video directed by Shruti Vohra features popular models Bidita Bag and Abhinav Shukla.

Speaking of the latest track, Rajitta Hemwaani, Sr. Vice-President Creative Content and New Business, 9X Media Pvt. Ltd. said “After the success of Bajne Do Night & Day and Bappa Re, Busy Busy will be the next hit song to be launched under the SpotlampE label. This platform focuses on fresh and established music talent and we at SpotlampE assist and mentor artists enabling them to reach out to millions of music lovers across the globe. Busy Busy will air across 9XM, 9X Jalwa and 9X Tashan. The music video will also be available on www.SpotlampE.com. The catchy and foot tapping tune of the song will ensure that this will be on the playlist of all music lovers.”

Besides the extensive on-air promotion across 9XM, 9X Jalwa, 9X Tashan, 9X Jhakaas and 9XO, Busy Busy will also be promoted across 21 million fans through social media and digital communities of 9X Media Network.

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The Right Stand premieres on CNN-News18 with Anand Narasimhan

The Right Stand, starts on 8th October, 2018, Monday – Friday at 10 p.m.

exchange4media News Service 1 week ago

The Right Stand

CNN-News18, the national general English news channel of Network18, recently appointed Anand Narasimhan as its Deputy Executive Editor. A seasoned journalist with over a decade of experience, Anand is known for his passionate journalism. In his new role, Anand will closely work with CNN-News18’s editorial and leadership teams to give the channel’s programming a crucial edge during prime time.

The channel will be launching its new show The Right Stand with Anand Narasimhan on the 8th of October. Breaking away from the clichéd formats, the primetime show will pick up people centric stories, ask questions and take a stand to represent the cause of the silent majority. In every episode, the show will witness well-researched debates on the real issues of real India with a conclusive end on various issues.

Anand will lead the discussions with clear and insightful information exploring various facets. The Right Stand aspires to be a highly people-centric show and will drive viewers engagement by hosting live chats with Anand Narasimhan through Facebook and Periscope on Twitter.

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Jaquar Group partners with Koffee with Karan Season 6 as Official Lifestyle Partner

As the style partner of the show, Jaquar Group will refresh each guest with its most extensive and wide range of concepts and products

exchange4media News Service 1 week ago

Jaquar Group, the bathroom and lighting solutions brand, has partnered with Star World for its flagship show- Koffee with Karan. Jaquar Group is the official lifestyle partner for the sixth season of the show starring star host Karan Johar, which premiers on 21st October.

As the lifestyle partner of the show, Jaquar Group will refresh each guest with its most extensive and wide range of concepts and products.

Commenting on the partnership, Sandeep Shukla, Head of Marketing and Communication, Jaquar Group, adds, “We at Jaquar Group are excited to partner with Star World for its flagship show, Koffee with Karan that takes viewers up-close to their favourite film personalities. This partnership gives us the opportunity to connect with the core audience that enjoy the show and at the same time, strengthen our lifestyle positioning.”

Conceived in 1960, Jaquar Group caters to luxury, premium and value segments with Artize, Jaquar and Essco brands respectively. They recently forayed in complete LED lighting solutions as well. With presence across 45+ countries in Europe, Middle East, Africa, SAARC region and South East Asia, Jaquar Group is one of the fastest growing bathroom brands in the world, delivering over 2 million bathrooms every year. The products by Jaquar Group hold an unviable style quotient which has been admired and awarded across the world, iF, Elle Décor, Good Design, Plus Awards and Red Dot Design are some of the awards in the Group’s kitty.

Shukla, further added, “Karan Johar's inimitable mastery of the genre, reflects in the longevity of the show is akin to Jaquar's leadership in the bathroom segment, where it has turned a purely functional space like the bathroom into an aspirational one. Now with the increased visibility of Jaquar Lighting and with Deepika Padulone as its brand ambassador, the brand values of Jaquar and Koffee with Karan match beautifully.”..

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