Colors launches new show-'Shakti...Astitva Ke Ehsaas Kii'

The show will premiere on 30 May 2016 and will air every Monday to Friday at 8:00pm

Colors launches new show-'Shakti...Astitva Ke Ehsaas Kii'

Colors  has announced the launch of a new show ‘Shakti…Astitva Ke Ehsaas Kii’. The show will premiere on 30 May 2016 and will air every Monday to Friday at 8:00pm.

Putting blood relations in a quandary, Shakti portrays the strength and power of a family to dictate the destiny of its children – Soumya (Mahira Khurrana) and Surbhi (Tasheen Shah).

Commenting on the show, Manisha Sharma, Programming Head – COLORS said, “Prejudice comes in many forms; the differential treatment is based on a variety of factors including race, sex, and age among other reasons. However, the one kind that, though widely prevalent, goes unnoticed is that which a family doles out against its own kin. With Shakti…Astitva Ke Ehsaas Kii, we aim to show how conscious prejudice and the pursuit of perfection has the power to decay an entire family. With this show, we are fortifying our relationship with Rashmi Sharma Telefilms; their penchant for gripping narratives and compelling storytelling has made them a favorite among audiences.”

Talking about the time slot, she further added, “Shakti will launch in the 8:00 PM primetime slot where it takes the baton from our longest running fiction drama Balika Vadhu, giving audiences a new story to support and follow. Balika Vadhu, in turn, will move to the6:30 PM timeslot where Dr. Nandini, Dr. Amit and Krish's endearing tale will continue to enthral viewers. Ishq Ka Rang Safed will move up to the 6:00 PM slot.”

Set against the backdrop of culturally rich and vibrant Punjab, Shakti…Astitva Ke Ehsaas Kii talks about parents who discriminate between their two daughters. The elder one, Soumya doesn’t understand why her father Maninder (Ayub Khan) and Dadi (Mamta Luthra) treat her differently. On the other hand, Surbhi struggles to understand her mother Nimmi’s (Reena Kapoor) indifference towards her. Having been deprived of an education, and with no friends, toys or companions, Soumya finds solace in her mother’s arms. But the story is different for Surbhi. Smothered in her father and Dadi’s love, Surbhi goes to school, plays with her friends, and gets everything she wants except for her mother’s affection. The want for a socially ‘perfect’ life sees Maninder and Dadi go to any lengths to maintain a false prestige, even at the cost of alienating their own. But the mystery remains…what truth has the ability to tear apart a family from its very roots?

Speaking about his character Khan said, “I have had the opportunity to play diverse roles on television, but the story of Shakti…Astitva Ke Ehsaas Kii is by far most unique and progressive. Societal discrimination is something we are all acquainted with, but Shakti presents a completely different facet of this word. It talks about the prejudice within a family, a place where you least expect it to occur. I am playing the role of an orthodox man, a father who consciously discriminates between his own bloods in the name of prestige.”

Adding further, Kapoor said, “Shakti…Astitva Ke Ehsaas Kii will take viewers through the intricacies of relationships and dynamics shared by a family. Nimmi is like any other mother; she is overprotective towards her kids and willing to go to any extent for them. But even after being selfless and dedicated, she is misjudged by her husband and mother-in-law. The two children who portray Soumya and Surbhi are incredible actors – they’re strong and adorable, making working with them a complete joy!”

Speaking about the show further, Rashmi Sharma, Producer, Rashmi Sharma Telefilms said, “For Shakti…Astitva Ke Ehsaas Kii, we were very clear about one thing – we wanted to utilize the rich Punjabi culture and hence have shot extensive in the fields and various picturesque locations of Punjab. The show’s story goes beyond stereotypical social dramas and makes it more personal with the spotlight being on two children and their family. As the story unfolds, their journey together and their advent into adulthood will reveal plotlines along the show’s theme ‘Ek Sach Jo Hai Kalpana Se Pare’.”

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‘Insidious: The Last Key’ to be aired this Saturday only on &flix

‘Insidious: The Last Key’is part of the ongoing property Scary Mornings

insidous

&flix is all set to air ‘Insidious: The Last Key’ as a part of the ongoing property Scary Mornings. The film will be telecast on March 23 at 11am. 

It is a daunting story of parapsychologist Dr. Elise Rainier who visits home to perform an exorcism.  Elise was known for her work in the town, but little did anyone know about her past. When she got a call from a troubled person about evil spirits, Elise picked up her bag for a journey to cleanse the vicinity. To her dismay she must go back to her dreadful past, a place where it all began. As Elise moves to solve the mysteries of a demonic spirit, she comes across a secret doorway which is the root cause to all her problems. Is she ready to open the doors to her past and face the demons from beyond? Will she get it right?

Epic-adventure film 'Alpha' to premiere on &flix, &Privé HD and Zee Café

The film will be telecast on &flix on Sunday, March 24 at 1 PM and 9 PM, on &PrivéHD on March 24, 3 PM and on Zee Café at 2 PM on the same day

Alpha

Amidst the vast wilderness, the survival of the fittest truly determines life and death. But what happens when your fight for survival brings with it the dangers of the wild? Witness a young boy unleash his inner warrior and struggle as he travels through treacherous landscapes in the epic-adventure film Alpha.

For the first time on television, &flix, the destination for the biggest Hollywood hits, is set to premiere the adventure-drama film Alpha, this Sunday, March 24, at 1 PM and 9 PM. The film will also be telecast as a part of Club Privè, a property of &PrivéHD on March 24, 3 PM and on Zee Café at 2 PM on the same day.

Directed by the award-winning filmmaker Albert Hughes and supported by a powerful performance by Australian actor Kodi Smit-McPhee, the film gives you a chance to #LeapForth into a world where ‘life is earned and not given’. Join a young man’s unflinching determination to a journey back home.

Set against the backdrop of prehistoric Europe, Alpha traces the life of young Keda who is separated from his tribe during his first hunt ever. Naïve yet fearless, Keda takes it upon himself to find his way back home and unite with his family. Barely surviving alone, the poor chap encounters a life-defying attack from a pack of wolves with him barely making it through. Injured and lonely, he chances upon an abandoned and ailing wolf and reluctantly tends to him. Enemy-turned-ally, Keda soon befriends the wolf and together they meander through the caves and trek through a harsh and unforgiving landscape to make it home before winter. Will they succeed in this mission?

Witness the heart-warming bond between a man and wolf, as &flix is all set to air Alpha on Sunday, March 24 at 1 PM and 9 PM

Zee Telugu’s launches new fiction show 'Akka Chellellu'

The new show will be launched on March 25th, from 5:30 PM to 6:00 PM, only on Zee Telugu and Zee Telugu HD.

Akka Chellellu

In tandem with Zee Telugu’s promise to encourage women to take a lead in their life, the channel is launching a new fiction show, Akka Chellellu, a story on two independent twins with contrasting personalities, and yet leading their lives together under the same roof. The fiction show is starring Chaitra Rai, who is known for her act in That is Mahalaxmi, as both the twins, Sravani and Dharani. The story beautifully captures the lives of two tenacious women in their journey of life. The new show will be launched on March 25th, from 5:30 PM to 6:00 PM, only on Zee Telugu and Zee Telugu HD.

Sravani and Dharani, twin sisters hail from a lower middle-class family, where their father works several odd jobs to give them a better life. Sravani is a self-centred and ambitious girl who has no worries. While Dharani is considerate in nature as she recognizes the challenges and sacrifices made by their father to educate and raise them. Dharani forfeits her education and other comforts for Sravani to pursue her higher studies and lead a comfortable life, in order to lessen the burden of their father. Sravani grows up to achieve all her dreams and become a criminal lawyer.

Watch the story unfold as Sravani and Dharani are destined to live under the same roof even after their marriage.

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Singing Stars on Colors Tamil to give augmented reality treat to viewers

Adjudged by music director Santhosh Narayanan and singers Ananthu and Shakthishree, ‘Singing Stars’ offers a platform to aspiring singers

Singing Stars

'Singing Stars' is all set for its next episode this weekend on Colors Tamil. The show that pits aspiring and talented pairs against each other showcases a unique but challenging concept, requiring the two singers to perform in unison. 

The pair, either family or friends, will be required to render hit numbers ranging from Rock to Kuthu, from Rap to Gaana from 8pm to 9.30pm on March 23 and 24. 

Adjudged by music director Santhosh Narayanan and singers Ananthu and Shakthishree, ‘Singing Stars’ offers a platform to aspiring singers to showcase their talent. Brought to television screens for the first time in India, the show also offers a visual extravaganza through augmented reality. 

Navarasanayaka Jaggesh- starrer 8MM to premiere on Zee Kannada

8MM will premiere on Zee Kannada and Zee Kannada HD on March 24, at 3:00 PM

Jaggesh

With the popular dialogue, “put kanglish version here”, the film 8MM showcases the versatility of Navarasa Nayaka Jaggesh who is popular for his comedic roles, by presenting him in a never-seen-before avatar. Tune-in to watch this blockbuster film on the small screen for the very first time this Sunday on March 24, at 3:00 PM on Zee Kannada and Zee Kannada HD.

The film revolves around Karthik, a sincere and honest police sub-inspector, who faces an unusual challenge in life when his gun goes missing. How the gun falls into the hands of Murthy – a cold-blooded murderer, and the subsequent consequences, forms the crux of the story. Gaining wide appreciation from critics and the box office, the film is sure to satiate the entertainment needs of the Kannada audiences around the world.

Directed by Harikrishna, the film - 8MM is well-known for its excellent characterization and the thrill element. With Jaggesh in a character with a negative shade, Vasishta Simha as a police officer, Mayuri as a journalist, the film also presents Adi Lokesh and Rockline Venkatesh in pivotal roles. Don’t miss the World Television Premiere of 8MM on March 24, 2019, Sunday at 3.00 PM on Zee Kannada.

Times Music releases song ‘Fagunwa Mein Maro Pichkari’ for Holi

The video is an exclusive Times Music release and is available on Times Music YouTube Channel

ragegg

Times Music has released ‘Fagunwa Mein Maro Pichkari’ for Holi. The song has been composed by Anupama Raag.  She is also the lyricist of this track with Shabbir Ahmed. 

The song has been sung by Anupama along with Amit Mishra and Payal Dev. The rap in the song is in the voices of Ritika and Shabbir Ahmed.
 
The video of the song features a young couple, celebrating Holi with a group of friends and dancing their hearts out. The colours, the closeness of the couple, the secret glances of adoration - creates a little bit of nostalgia, as confessing love during Holi is so quintessential to Holi music videos.
 
“This song is an ode to the colours of Holi and a celebration of love. The aim was to create a youthful song that people will remember for many Holis to come. Many extraordinary musicians came together to create this song. It was our way of wishing the country, a very happy and prosperous Holi,” said Anupama Raag. 
 
‘Fagunwa Mein Maro Pichkari’ is an exclusive Times Music release and is available to watch on Times Music YouTube Channel.

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MY FM launches a new show CHEERS with Engineer Dev

The show featuring non-cliché on air friend ‘Dev’ will treat the listeners with helping people deal with challenges, insecurities & complex human relations & situations of life

MY FM

To infuse fun and positivity in your evenings, radio station MY FM launches show ‘CHEERS’, a well segmented show with fine music, conversations and an interesting on-air friend.

The ‘Cheers’ show featuring non-cliché on air friend ‘Dev’ will treat the listeners with helping people deal with challenges, insecurities & complex human relations & situations thrown by life. Be it relationship conflicts, professional issues or personal problems, Dev will give a unique perspective on it all.  The double dose of entertainment will reflect in the way he speaks to the callers, shares anecdotes or the brief interactions with his secretary and secret admirer Rina.

Commenting on this Rahul Namjoshi, Business Head said, “At MY FM our endeavor is to create meaningful and unique content. The exclusive prime time show “Cheers with Engineer Dev” will be the voice of the millennial, he will bring alive that enigmatic nature of the city, engaging listeners which will uplift their mood, tickle and serenade them. We are sure that this show will redefine the evening prime time slot.”

Adding to that Vinay Manek, National Programming head, MY FM, said, “The exceptional mix of edgy wit, positivity, breaking the clutter, and a whole lot of ‘Cheers’ will make listeners forget about the worries & bring a smile on their face. MY FM hopes to keep its listeners entertained with more innovative ways that add to the glorious legacy of radio. We are excited to announce that there hasn't been an evening show like this across any media. Hosted by Engineer Dev, the character has gone through multiple life stages and is high on life. An eternal romantic, he is a music lover, story teller and a poet by heart.”

‘Cheers’ show will air from 9 pm onwards Monday to Friday.

South meets North at LF 91, a Heritage Food Festival by Zee Live and Living Foodz

In its second edition, authentic dishes from the deep corners of Andhra Pradesh, Kerala, Karnataka and Tamil Nadu will make their way to the National Capital Region

LF 91

After the successful first edition in Mumbai, Fortune Biryani Classic Basmati Rice Presents LF 91, a Heritage Food Festival by Zee Live and Living Foodz makes its way to the Delhi, NCR. The food festival will be held on March 23 and 24 at Leisure Valley Park, Gurugram. 

In its second edition, LF 91 brings the South of India to Gurugram. The festival is an endeavour to bring regional heritage food to the urban heartlands. Hundreds of authentic dishes from the deep corners of Andhra Pradesh, Kerala, Karnataka and Tamil Nadu will make their way to the National Capital Region. The festival will have food prepared by celebrity chefs like Kunal Kapoor and Pankaj Bhaduria, food prepared by outlets, street food specialists and generations of authentic South Indian destinations plated in 4 state zones at the Leisure Valley Park. 

While you get to choose from a multitude of lip-smacking choices in these 4 zones, Fortune Biryani Classic Basmati Rice Presents LF 91 for the first time in a food festival will attempt a community long table for the Kerala Sadhya. One also gets to dip into soulful music all the way from the South of India.

India’s culinary culture is one of the oldest and richest in the world the eating habits of Indians differ from one another based on region, religion, state, language and caste making India the most cuisine diverse country in the world. When it comes to food nostalgia, geography can’t be ignored. A region and its culture spawn food traditions and leave indelible marks on our sub-conscious. 

After Delhi, the festival will culminate in Bengaluru where food prepared from the North of India will meet South of India. The two-day festival in each city will present heritage food which will be prepared by the best Khansamas, Maharaj’s and authentic regional cuisine outlets in the country.

The Royal Kerala Sadhya* (Limited Seats)
From God’s Own Country we bring you god’s crafted masterpiece! A feast straight out of Kerala, prepared by third generation chefs. Their culinary art has stood the test of time and lit a million palates. Indulge in the most celebrated meal in the South of India. After all, a family that eats together stays together!

Masterclass
Learn to cook lip smacking South Indian cuisines at a specially curated cooking masterclass with expert chefs.

Performances
To add to the evening, well-known home-grown bands from South of India will be performing while you enjoy your South Indian food.

This Holi, enjoy ‘Colour Blast’ on Movies Now

Tune in to this unmatched Holi celebration on TV with ‘Colour Blast’ on Movies Now all through this Thursday, March 21, 9.30 am onwards

Movies Now Colour Blast

Movies Now has announced their vibrant line up of the biggest fantasy and animation films with a special property titled ‘Colour Blast’, to celebrate Holi. The movie marathon on March 21, 2019, 9.30 am onwards, will complement the fun, festive spirit with movies engaging viewers across age groups, as they assemble with their families and friends to celebrate the day.

Start the day by stepping through the looking glass to join Alice and her friends on their adventurous wild-ride to the whimsical wonderland, in ‘Alice Through the Looking Glass’; followed by the rib-tickling comedy of ‘The Mask’ – the story of a man who suddenly discovers more power than he can handle.

While the beloved ‘Minions’ make the afternoon bright and yellow, ‘Moana’ then takes viewers on an adventure to the cool blue waters of the Pacific. Catch the heart-warming tale of the old man and his lifelong dream in ‘Up’, before you end the day with the blockbuster musical fantasy of ‘Frozen’.

With this stellar line- up of some of Hollywood’s most revered animation and fantasy blockbusters, Movies Now is set to add more colour and spirit to the celebrations. Tune in to this unmatched Holi celebration on TV with ‘Colour Blast’ on Movies Now all through this Thursday, March 21, 9.30 am onwards!

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AD Media Pune launches digital campaign to recognise the value of Marathi cinema

The #revivemarathicinema campaign is an effort to appreciate Marathi cinema and encourage the youth of the country to show their love for the rich Marathi culture

Akshay Girme AdMedia

AD Media Pune, the social media and digital marketing firm, has launched a digital campaign to recognise the value of Marathi cinema and revive Marathi theatre with the hashtag #revivemarathicinema. The campaign has been conceptualised by AD Media Pune. AD Media Pune launched a digital campaign that celebrates and recognizes the value of Marathi cinema and Marathi Theatre which needs a serious revival in present India.

Regional cinema depicts the culture and art of a specific region. A lot of people in Maharastra and across India share the same love for Marathi cinema and theatre. With the rise of the Indian cinema industry, there has been a significant fall in the Marathi industry. Though the content of Marathi cinema is always original and a lot of Bollywood films are based on Marathi films still the theatre’s are never full when a Marathi film releases. #revivemarathicinema is an effort to appreciate Marathi cinema and encourage the youth of the country to show their love for the rich Marathi culture.

Speaking about the campaign, Akshay Girme, Founder of AD Media Founder said, “India is the country with great diversity. We have several languages and dialects. That is our real art to preserve the regional cinema for the future generation because its the original cinema “ AD Media Pune is dedicated to promoting Marathi cinema on social media to give it a world stage.

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