Ahead of festive season, Cheetah App Lock ad unit Leverages Impact, Reach and Innovation

The inventory sales for Cheetah Mobile is managed by a team of mobile media sales professionals at Ventes Avenues that exclusively represents the company in India

e4m by exchange4media Staff
Updated: Sep 5, 2018 2:31 PM

Trusted and used by over 150 brands in India, Cheetah Mobile’s senior management is bullish for the festive season, with dates already blocked by several brands for the upcoming festive season campaigns much in advance. Cheetah with its unique ad units and 100% transparency is looking forward to capturing maximum share of the mobile advertising spends.

The inventory sales for Cheetah Mobile is managed by a team of mobile media sales professionals at Ventes Avenues that exclusively represents the company in India.

Commenting on the association, Peng Hsu, General Manager of Cheetah Global Ads, states, "We are proud to have Ventes Avenues as our partner in India. Together we have done an amazing job over the past several years, meeting the branding objectives of more than 150 clients. We will continue to work together to provide higher quality performance and service to our clients moving forward.”

Fauzan A Rahim, Co-founder at Ventes Avenues, says, “We are proud to be associated with Cheetah Mobile; representing them exclusively in the India market, Cheetah not only has quality traffic of evolved smartphone users but also has a robust ad platform for sharper targeting. We have not only seen a good growth in inventory and a healthy repeat rate of advertisers. Recently we commissioned Nielsen to undertake brand uplift studies. We are gearing up for a big festive season and we will be launching new innovations soon.”

Cheetah Mobile of utility apps such as Clean Master, CM Security and Batter Doctor, has been gaining much popularity in India with its monthly user base reaching over 85+ million active smartphone users. Cheetah Mobile has 6 different ad units, (display, innovation and video) coupled with Cheetah Lab’s robust appographic, city, device, age, gender, interest and time targeting solutions. The customized appographic interest targeting is based on app functionality with all requisite permissions in place and can target user based on the apps they use frequently.

Currently their marquee App Locker Roadblock property delivers 60+ million impressions, 12 to 14+ million unique reach a day with a CTR of 1 to 3%. Hence, it allows one to serve multiple creatives to avoid fatigue; the large format of App Lock ad units offer 100% viewability and complies with brand safety norms.

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