Adroit Biomed introduces bio-wellness products
The product range is based on the core concept of ‘beauty from within and holistic health’
Adroit Biomed, a Mumbai-based pharmaceutical and wellness company with a focus on cosmetology and dermatology, has introduced innovative bio-wellness solutions for beauty and holistic health, essentially driven by a focus on ‘beauty from within’. Through partnerships with reputed international manufacturers and research labs, Adroit has introduced a meticulously designed product range that is based on the core concept of ‘beauty from within and holistic health’ to antifungals and anti-acne preparations.
The Indian skin care market stood at $1.6 billion in 2017 and is projected to grow at a CAGR of 9% to reach $ 2.7 billion by 2023. This can be attributed to a number of factors, including innovations in skin care products, the rising awareness about healthy skin routines and the need for a real, long term solution to skin problems that go beyond cosmetic fixes. Further, from the aspirational fair and smooth skin a decade ago, new age consumers and brands are redefining beautiful skin as healthy and naturally glowing. With narratives around essential skin care regimes involving a healthy diet, adequate water intake, exercise and intake of vitamins and antioxidants, the new age consumer is taking ‘healthy skin’ much more seriously than just a cosmetic ‘fix-up’.
Glutathione, the body’s master antioxidant, is one such compound that is body’s own indigenously produced antioxidant. It is present in every cell of our body and is important for overall all health and wellbeing including skin health. It exerts promising effects on skin, including promoting healthy aging, skin lightening and anti-aging benefits by encouraging production of lighter melanin pigment (pheomelanin) over its darker counterpart (eumalanin) and by protecting collagen fibres. Orally consumed Glutathione effectively lightens the skin and its regular consumption also helps to boost immunity, stamina, and detoxification. Leveraging this magic molecule Adroit Biomedas partnered with Setria-Glutathione, from Japan. Adroit’s exclusive Glutone range of products are based on Setria-Glutathione from Kyowa Hakko, the innovator and the leading producer of Glutathione globally and is also GRAS approved. Glutone has created its mark in skin lightening segment and has emerged as a dominant brand in the ’Beauty from within’ segment and continues to grow at an astonishing pace. Available in the form of effervescent tablets, Glutone can be consumed as a refreshing fizzy drink and can be taken in different dosage formats.
Dry skin is another common skin condition which can lead to not only loss of elasticity and radiance but also contributes to aging. A well hydrated skin, which is supposed to be a result of nutritious diet, adequate water intake and a balanced lifestyle, is today mostly achieved only through the superficial application of creams and lotions. Adroit’s Oral Moisturizer - SKINFAY can help solve this problem and hydrates the skin upon taking a pill orally. By far, skin hydration was limited to applying a cream or oil topically. This path breaking formula has been developed in collaboration with Seppic-France and has been successful globally. Apart from hydration, SKINFAY capsules can also help one achieve adequate hydration all over the body and improves skin elasticity and radiance. It is also helpful for management of certain skin conditions like psoriasis and dermatitis.
Speaking about this unique approach, Sushant Raorane, MD, Adroit Bio-med, said, “We are extremely excited to offer these internationally acclaimed products to the Indian consumers. It is high time that technology and innovation assist in creating a holistic state of wellness that emphasises beauty from within, instead of offering quick fix cosmetic solutions. We at Adroit strongly believe in positive and integrated innovation which can help achieve long term positive effect for our consumers. As a result, each of these products has been carefully picked after analysing its success in international markets and among varied demographics of consumers. We believe the Indian consumer deserves the best of international innovation, not only in healthcare but also in beauty and wellness. And that is exactly what we aim to provide.”
Apart from wellness and beauty, Adroit also addresses issues related to certain skin conditions, like acne and fungal infections, which are currently treated using strong anti-acne or anti-fungal treatments with antibiotics. With the increasing challenges of antibiotic resistance and the strong side-effects, has led to the search for alternatives which can actually address the internal problems, instead of just fixing them with antibiotics. Adroit’s Accura - The Antibiotic Free Treatment Approach, leverages natural compounds or solutions which tap into the intrinsic intelligence of the body, are thus, slowly emerging as a trusted alternative. Accura for acne contains extract of kiwi fruit which has ability to control skin oil production and to limit growth of acne causing bacteria. It is safe to use by all age groups affected by acne and for long term use. On similar lines, Eukarit 100 offers effective anti-fungal remedy as it contains a bioequivalent itraconazole which is widely used in the US market and is India’s first and only bio-equivalent antifungal solution manufactured in a USFDA approved facility, available till date
Racine PRO is another formulation that provides the most advanced, 360 degree solution to combat alopecia and baldness. Racine Pro has been developed with ingredients coming from Vevy Europe- Italy, Croda-France and CLR-Germany and is brought in India by Adroit to help Indian consumers struggling with primitive baldness and hair loss for both men and women.
Even as newer innovations continue to evolve every-day to cater to the demands of consumers, the journey of skin care from just about beauty to becoming a vital care regime will keep evolving. And Adroit Biomed is gearing to lead the transformation, setting the stage for a truly holistic wellness approach.
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