Influencer association helps Airbnb build a deeper connect with their TG

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect wi...

Wavemaker India is certainly our best team: Global CEO, Wavemaker

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik...

In the age of e-commerce, big data analysis is crucial for retailers - GM, Criteo India

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and...

We have been No 2 in engagement in India for six months now: CMO, Viu India

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original conte...

Britzo to invest 100 crore to catalyse rural digitisation: Pradipto Ganguly

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

We plan to double our growth between now and the end of next year: Co-founder, Treebo

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targe...

Indian consumer electronics industry to grow by 25% annually: MD, Mirc Electronics, Onida

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons...

We want to work with 75 per cent of top global brands: Founder and CPO, zeotap

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

The biggest challenge is to get the supply chain right: Marketing Head, bigbasket

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 o...

Pepperfry to launch new campaign and scale up content marketing

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Partnership with Baidu will help us grow at 40%: CEO, Apps Discover Technologies

Ashish Bahukhandi talks to exchange4media about his company's partnership with Chinese search engine, Baidu

Morris Garages to begin their India Chapter in 2019

In an interaction with exchange4media, Adam Sloman, General Manager, Morris Garages, Car Club and Pallavi Singh, Marketing Head, Morris Garages, open...

Naukri.com has traffic share of more than 70 per cent: CMO, Info Edge

Sumeet Singh says they have been extensively using AI and machine learning for the past few years to improve user experience and will continue to do s...

Ad fraud an issue in the SEA region and India: Country Manager- Mobvista

Neeraj Sharma says China is one of the biggest regions in Asia Pacific but it doesn’t fall into the ad fraud category

Millennials are not wedded to big brands, they flirt with many things: CCO, L&K S&S

Delna Sethna talks to exchange4media on gender equality, shrinking budgets, digital era and more

"If you like to challenge things, break up things"

Ashutosh Srivastava, Chairman & CEO, AMEA/Russia/Emerging Markets - ‎Mindshare, talks to exchange4media about emerging markets, the changing role of a...

"Compared to TV, economics of digital is bound to improve"

Ajay Chacko, CEO, Arré, in an interview with e4m says as original content creators, we only benefit from consumer revenues; either directly on our own...

"Digital advertising will slowly start moving away from social media this year"

Prasad Ajgaonkar, CEO of IRealities, on the organisation's 23-year-long journey, the fact that one needs real intelligence to know where to apply Arti...

We support the next wave of the OTT space: Country Sales Manager, Media, Akamai Technologies

Sandeep Reddy, Country Sales Manager, Media, Akamai Technologies spoke to exchange4media about the company’s main focus areas, content trends and more

"We're spending 30 to 40% of marketing spends on digital"

Anika Agarwal, Senior VP and Head-Marketing, Digital and Direct sales, Max Bupa Health Insurance, on how they have created their brand name and awaren...

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