No signs of fatigue yet in circulation of Telugu publications:: KRP Reddy, Sakshi Group

Telugu daily Sakshi has completed a decade in the newspaper industry. Group's Director-Advertising and Marketing talks about the newspaper's journey s...

We are the FMCG of the real estate industry: Amit Wadhwani, MD, Sai Estate Consultants

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now...

Our reliance on content marketing grown significantly over past few years: CMO, fbb

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

Content marketing will rule the game: Amit Oberoi, Greenpanel

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

Marketing benefits are huge in a start-up ecosystem: Marketing & Sales Head, GingerCup

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

Jio has single-handedly changed the video-consumption game in India: ex-CEO of iStream.com

Radhakrishnan Ramachandran of iStream.com is now making a comeback with a regional video network named Studio Mojo

Budweiser was the most talked-about FIFA partner: Marketing Director, AB InBev

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

We don’t have a problem of recurring consumers: Tarun Katial, ZEE5 India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

Hinterlands have long-term growth prospects: Manasi Narasimhan, Mastercard

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer be...

South is an important market for Zee's broadcast business: South Cluster Head, Zee

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and...

People are getting more value from Cannes Lions this year: Global CSO, Wavemaker

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

It’s hard to disagree with Keith Weed: Nick Emery, Global CEO, Mindshare at Cannes

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Marti...

Innovation is the only way to stay ahead of the competition, CEO, iD Fresh Food

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategie...

Influencer association helps Airbnb build a deeper connect with their TG

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect wi...

Wavemaker India is certainly our best team: Global CEO, Wavemaker

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik...

In the age of e-commerce, big data analysis is crucial for retailers - GM, Criteo India

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and...

We have been No 2 in engagement in India for six months now: CMO, Viu India

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original conte...

Britzo to invest 100 crore to catalyse rural digitisation: Pradipto Ganguly

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

We plan to double our growth between now and the end of next year: Co-founder, Treebo

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targe...

Indian consumer electronics industry to grow by 25% annually: MD, Mirc Electronics, Onida

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons...

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