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VP, Marketing, Ford India, to discuss brand building at Techमंच

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VP, Marketing, Ford India, to discuss brand building at Techमंच

exchange4media Group’s Techमंच is a platform that brings together the advertising, marketing and media fraternity of the country to discuss digital, and features some of the top ranking global influencers who give an unmatched perspective into the world of digital marketing. The conference offers specific, tangible and actionable solutions for brands and agencies alike to exploit and transform their businesses through unique digital marketing strategies.

The guest speakers will share real-world case studies and experiences. One of our speakers this year, Rahul Gautam - Vice President, Marketing, Ford India will be speaking at the event on - Is Data Changing the Role of CMOs?
1. The Importance of Marketing/Brand building and its relevance in today’s digital time.
2. The pressures and conflicts of short term vs. long term.
3. Case Study: Brand Transformation/Product Launches at Ford

Gautam was appointed Vice President, Marketing, Ford India, effective August 2015 and reports to Vinay Raina, Executive Director of Marketing, Sales and Service at Ford India. He is based out of the Ford India office in Gurgaon. In this role, he drives all product strategy and brand building efforts being undertaken by the company as it strengthens its product portfolio and undertakes several benchmark consumer experience initiatives.

With Ford since 2003, Gautam has held several responsibilities across product strategy, sales and marketing in India as well as Asia Pacific region. With immense experience in conceptualising and executing brand launch campaigns, Gautam has been involved in development and launch of some of Ford’s most successful nameplates i.e. Ford Next-Gen Figo, Ford EcoSport, Ford Aspire and Ford Endeavour in India till date. Gautam has also served as B-Car product marketing lead for Ford Asia Pacific, based in Shanghai during 2010-2013 contributing towards development of Ford EcoSport and Next-Gen Figo & Aspire.

He has an MBA from Faculty of Management Studies, Delhi University. He did his Bachelors in Mechanical Engineering from Delhi College of Engineering.

After an in-depth discussion at the conference, the event will further move on to recognise and celebrate the best in the industry through the Indian Digital Marketing Awards 2018 (IDMA). exchange4media formulated IDMA in 2010 with the objective to recognise, celebrate and encourage the work being done in the digital marketing space specifically, internet, mobile, gaming, social media and the blogosphere.

Do share your story with us by entering IDMA 2018:

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