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Techमंच: Lee Odden of TopRank Marketing will discuss how to grow influence in marketing

04-June-2018
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Techमंच: Lee Odden of TopRank Marketing will discuss how to grow influence in marketing

exchange4media Group’s Techमंच is an exclusive event for marketing professionals to grow their network and stay on top of the latest developments in digital media, technology and marketing. The platform brings together advertising, marketing and media fraternity of the country to discuss all that is happening in digital media. With a slew of top ranking global influencers, panels of luminaries and knowledge workshops by experts, Techमंच promises to give you an unmatched perspective into the world of digital marketing.

The conference will be followed by Indian Digital Marketing Conference & Awards 2018 (IDMA) that celebrates and encourages talents from the digital marketing space, specifically, internet, mobile, gaming, social media and the blogosphere.

This year, Lee Odden, Co-Founder & CEO, TopRank Marketing (USA), will share Five Secrets to Growing Influence in Marketing: The credibility of marketing amongst customers and within companies is at risk, so how can marketers improve trust, authority and credibility?

Odden is a marketing strategist, author, and speaker. His company is a digital marketing agency that provides strategic consulting and program implementation services for top B2B and B2C brands, including McKesson, SAP, LinkedIn, State Farm, Dell and 3M.

Odden’s team of 30+ consultants are pioneers at developing and implementing ‘best answer’ marketing strategies that integrate content, research, social media, influencer marketing and online advertising. Odden’s team is the winner of the Killer Content Marketing Award for an integrated content, social and influencer program that generated over 200,000 views, 4,000 asset downloads and 1,000 leads. In 2018, TopRank Marketing won another Killer Content Marketing Award along with client Cherwell for an influencer marketing campaign that achieved record levels of awareness and 22 per cent of new pipeline revenue for all of 2017.

Cited by the Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized a customer-centric approach to marketing at over 200 events in 17 different countries through numerous editorial columns in industry publications and on toprankblog.com, the only marketing blog ranked the #1 content marketing blog by Content Marketing Institute three times. He was listed as one of the Top CMO Influencers in the Forbes list.

Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, published by Wiley. He is also known for starting the infamous Facebook group dedicated to marketers with beards, cleverly called, ‘Marketers with Beards’. When he's not in full stack marketing mode, he's traveling the world, spending time with his family and finding new ways to burn perfectly good food in the kitchen.

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