Mindshare wins big at IDMA 2018; Aditya Birla Group and Zee share top honours
Mindshare emerged as the big winner on Wednesday night at exchange4mediaâs Indian Digital Marketing Awards. The agency bagged three gold, six silver, and nine bronze metals and also took home the title of Best Digital and Social Media Agency of the Year.
Aditya Birla Group and Zee Entertainment Enterprises Ltd both emerged as the Best Digital and Social Media Advertisers of the Year.
Team Zee Entertainment Enterprises Limited
The IDMA jury chose Ashish Hemrajani, CEO, BookMyShow, as the IDMA Person of the Year. He was bestowed with title for his visionary start-up which has been a runaway success. Hemrajani has been a pioneer in the online entertainment ticketing industry creating new and innovative digital solutions. The award recognises his contribution to the industry.
The campaigns that won were Madison Mediaâs Royale Atmos - The Week We Unmasked for Asian Paints, ZEELâs Zee TV - #ChangeHerNot for Kaleerein, InteractionOne Solutionsâ Godrej HIT, Shaadi.comâs #WantedFairBridesAndGrooms, White Rivers Mediaâa #WomenInGreen White Rivers Media for ALTBalaji, and Sony Pictures Networksâ Kaun Banega Crorepati JIO Play Along.
The Full Winner List:
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad
Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji