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IDMA 2018: Celebrating the best in the industry

29-June-2018
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IDMA 2018: Celebrating the best in the industry

exchange4media Group’s Techमंच Digital Conference and Indian Digital Marketing Awards 2018 (IDMA) were a grand success. The event formulated with the objective to recognize, celebrate and encourage the work being done in the digital marketing space specifically, internet, mobile, gaming, social media and the blogosphere had some key moments to share. Here are some of the moments captured from the event:

(Main Image): Sanjiv Mehta, CEO - MD, EVP Unilever Soiuth Aisa, HUL along with winners and Annurag Batra, Businessworld - Chairman & Editor in Chief and Co-Founder, exchange4media Group



Deirdre McGlashan, Global Chief Digital Officer, Mediacom



Lee Odden, Co-Founder & CEO , TopRank Marketing



Sanjiv Mehta, CEO - MD, EVP Unilever Soiuth Aisa, HUL and Annurag Batra, Businessworld - Chairman & Editor in Chief and Co-Founder, exchange4media Group



The audience at Techमंच in Grand Ballroom



Shoumyan Biswas, CMO, Flipkart at Techमंच



Amit Khanna, filmmaker, lyricist, poet, writer & journalist and Ulf Smedberg, Country Marketing Manager, IKEA India presenting an award



Panel discussion on the intuitive marketer chaired by Prasad Shejale, Co- founder & CEO, Logicserve Digital



Mindshare team wins the coveted award. The agency bagged three gold, six silver, and nine bronze metals and also took home the title of Best Digital and Social Media Agency of the Year.



The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man