It’s time we start creating and marketing content on mental health: Harsh Songra, Founder, MyChildApp

Songra reflects on the importance of content marketing to raise awareness on mental illnesses

by Misbaah Mansuri
Published - Sep 12, 2017 8:39 AM Updated: Sep 12, 2017 8:39 AM


Harsh Songra, the founder of MyChildApp, spoke at the recently held Audacity e4m Indian Content Marketing Awards about the pertinent need to raise awareness on mental health. Citing statistics, he said that there are more than 70 million people right now who need clinical intervention for their mental health and only 3,000 doctors are available to see them. “India is the most depressed country in the world and still we fail to understand why mental health needs to be part of our conversation,” said Songra.  

 

He too grew up with a developmental disorder called dyspraxia—a neurological ailment which results in impairment of motor, memory, judgment and other cognitive skills, which inspired him to develop this app. “We created a video on dyspraxia that not just garnered immense engagement and conversations but also increased the number of Google searches on the subject,” he revealed. Songra emphasised the global need for detecting possible learning disabilities in children and talking about mental health disabilities. “Like we raise awareness about cancer, heart health and HIV, it’s time to increase awareness about mental health and to start posting content about mental health,” he added.

 

Songra was just 18-years-old when he created this app which helps parents diagnose developmental disorders in children in just 45 seconds. Subsequently, the app garnered over 12,000 downloads on Google Play from 140+ countries. Songra’s start-up also got a mention from Facebook COO Sheryl Sandberg.

 

Songra’s mobile app has been downloaded more than 8,000 times across 100 countries and reaches more than 200k people every month.  Pankaj Jain, a partner in Silicon Valley-based venture capital fund 500 Startups; Pallav Nadhani, co-founder of FusionCharts, among others are the seed investors behind this initiative.

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