Looking Ahead: Media’s Evolving Landscape: Asheesh Chatterjee, BIG FM

Guest Column: CFO of BIG FM on the future possibilities of mass media given the cutting-edge developments in the media & entertainment space over the...

AI is now mainstream: Abonty Banerjee, Tata Capital

Guest Column: CMO and CDO of Tata Capital says today, there are AI tools for virtually every facet of marketing, making the function far more effectiv...

Guest Column: Personalisation is the key to a digital marketer's success: Tarun Sinha, OLX

The Business Head of Advertising at OLX India gives four mantras to ace the art of personalisation in advertising

Guest Column: AR and VR is the future we are experiencing today: Parveez Nasyam

The CEO & Managing Director of Xenium Digital on the remarkable growth of AR and VR and how it has become a marketer's best tool

5 PR lessons from FIFA World Cup 2018: Anup Sharma

Guest Column: From expecting the unexpected to the importance of team work, Sharma explains what PR professionals can learn from the football world cu...

FIFA World Cup 2026: It was a bidding process of two halves: Brian Morris

Guest Column: Morris explains why the choice between USA, Canada, & Mexico and Morocco as the host would have been tougher than it may seem to the unt...

5 Basic Benefits A Measurement System Should Provide: Siddhartha Mukherjee, Eikona

Guest column: Business Head, Eikona says a healthy measurement system requires many yardsticks

Key PR & Communication trends to watch out for: Samir Kapur, Adfactors

Guest Column: Kapur, Senior VP, Adfactors explains how the digital era will bring about a change in the role of next generation PR professionals

Through the eyes of a juror: Lulu Raghavan reflects on Cannes Lions 2018

Guest Column: Lulu Raghavan, Managing Director, Landor India, says being a juror at the Cannes Lions International Festival of Creativity is a truly t...

Explainer videos help increase corporate and product sales: Prashant Pinge

Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication...

Data strategy in advertising: A delicate dance at three different parties: Neeraj Singhal

Guest Column: The VP-Business Development, Zeotap, explains why it is important for companies to have first, second as well as third party data

Brand building in the churn and chaos of new world: Shubhranshu Singh

Guest Column: Singh takes us through the changes that the business of brand has gone through in the new era

Guest Column: Completing the full marketing circle: Sharad Gupta

Gupta explains how the right marketing mix can help brands achieve their targets

Guest Column: Global, Local or Glocal – The brand rules all: Shubhranshu Singh

Singh explains how brand is the biggest booster to moving a business, its strongest rampart for defense and its biggest insurance against an uncertain...

Guest Column: The role of influencer marketing in the upcoming elections: Sanjay Vasudeva

Devising creative campaigns for the upcoming elections will create a greater impact on the public’s mind, says the CEO of BuzzOne

Guest Column: Is Indian advertising communal?: Pratik Mazumder

Mazumder talks about the stereotyped portrayal of communities in advertisements

Tinkerers, Talkers and Bureaucrats: Marketing management in decline: Shubhranshu Singh

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Guest Column: Listen to the subconscious mind: Shubhranshu Singh

Singh dwells into what goes on in a customer's mind while buying a product

It's Not A Man's World: Priyanka Sharma Kaintura

Together men and women must identify imbalances but the ones deep-rooted in the societies will always be most challenging to address writes Priyanka S...

Guest Column: The show must go on: Shubhranshu Singh

Singh takes us through the journey of Indian cinema, starting with Dadasaheb Phalke’s film Raja Harishchandra made in 1913

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