Guest-Column News

A look at the recipe mix that produces better results when marketers want a campaign to go viral

Shubhranshu Singh Apr 23, 2018 8:56 AM

Shantanu Baagchi says animation in advertising provides that special thing which every piece of advertising work wants to attain

Shantanu Baagchi Apr 21, 2018 10:05 AM

Communication agencies need to invest in big data and analytics, as the ability to navigate consumer habits individually will completely change the game

Ameer Ismail Apr 16, 2018 8:53 AM

Prasun Kumar says virtual experiences are opening an entirely new channel of connection between the buyer and seller

Prasun Kumar Apr 12, 2018 8:52 AM

The more brands proliferate and expand, the more the economic and socio–cultural model seems premised on brands being the engines of growth

Shubhranshu Singh Apr 11, 2018 8:57 AM

India, given its emergent status as a top five world economy, with amongst the highest growths in the world, is an aberration, says Singh

Shubhranshu Singh Apr 4, 2018 8:56 AM

Rural Marketing Expert, Navin Karkera says the Agri industry is facing major challenges in all key areas of Production, Finance, Logistics and Marketing, but with AI and IoT, a lot can be done to minimise risks

Navin Karkera Mar 30, 2018 8:54 AM

When the new media evangelists broke the fences and became the most feted folks at the party, they forgot that brands need to entertain and inform with intelligence, says Singh

Shubhranshu Singh Mar 27, 2018 8:58 AM

Meetings serve as testing grounds for political sentiment, rubber stamps and echo chambers

Shubhranshu Singh Mar 13, 2018 8:57 AM

If 2017 was the year when we were introduced to Google-Facebook duopoly in digital advertising, 2018 would be the year when we will hear the last of it in India

Rahul Vengalil Mar 12, 2018 8:57 AM

The biggest catalyst in the technological innovation of smartphones has been the change in buyer preferences

Sunil Raina Mar 10, 2018 9:00 AM

Certain statistics suggest that worldwide only 25 per cent of agency creatives are women, and just 11 per cent reach the creative director level. I believe that is reflective of the advertising and media agency business. With India being a patriarchal society, the numbers would be even poorer.

Aatsi Desai Jasani Mar 9, 2018 7:30 AM

The question for women becomes multi-faceted. Do we strive for a level playing field or simply fair play? The goal is how to best utilize the skill sets that women bring to the table

Kranti Gada Mar 8, 2018 8:55 AM

The marketplace - capitalism's true judge, jury and executioner - makes being faster a pre-requisite for survival.Some of the biggest corporate names of the past are anaemic shadows of their erstwhile selves. Dozens of global majors have been bought, sold, forced to merge or simply disappeared into oblivion

Shubhranshu Singh Mar 6, 2018 8:56 AM

From a business standpoint, recognising a trend presupposes an intent that comes to fruition faster, stronger and better thanks to the trend

Shubhranshu Singh Mar 1, 2018 8:57 AM

The future is networking. Complexity of organizational structures is not a solution to the inevitability of embracing external networks. Many terrifying corporate dinosaurs will meet this inevitability tragically. Darwin is about to catch up!

Shubhranshu Singh Feb 27, 2018 8:55 AM

As brands delve deeper into the behaviour and demographics of their audience, they can create more relevant and timely content, which will ultimately help drive sales

Paul Webster Feb 26, 2018 8:55 AM

Being mobile-first since the start, we have the perfect stage set for programmatic, we can build ourselves a playground of possibilities that will keep our companies healthy and our clients happy, says Anand

Banisha Singh Anand Feb 15, 2018 8:54 AM

ganga-epsilon

Millennials might be the best understood generation ever. It's up to marketers to decide whether they continue to hope for success using superficial data, or gather the courage to dive deep into real data and insights, to understand Millennials as individuals and reach them with personalized experiences

Ganga Ganapathi Feb 6, 2018 8:53 AM

Several renowned brands like Audi, Mercedes-AMG, Volvo, Volkswagen, Canali, BOSS, TAG Heuer, Swatch, Calvin Klein and Titan have tasted success with their digital magazine ad campaigns

Srikanth Rajagopalan Feb 1, 2018 1:10 PM