Guest-Column News

There is one most often the talked-about dominant theme in our industry i.e. “Change”. It's a cliché to say “Change is the Only Constant” but when the change happens at a logarithmic scale then either one perishes or flourishes depending on the readiness

Prasad Shejale 13-January-2018

In India, television is synonymous with entertainment. With more than 850 licensed channels, the viewer is certainly spoilt for choice

Partho Dasgupta 12-January-2018

In 2017, the professional esports industry expected to generate USD 696 million. This includes media rights, merchandizing, ticket sales, advertising and sponsorship, with sponsorships contributing the largest share

Supratik Sen 10-January-2018

The medium has the biggest problem of ageing leadership and therefore has completely lost balance. The new breed of marketers and media planners connect more with young mediums such as digital and television. Because the mediums exhume freshness and young energy

Jwalant Swaroop 09-January-2018

Is individual online data key to improving the customer experience?Answering that and enumerating five steps that would unlock the power of individual online data is Prabhu Kannan, Vice President Marketing Technology at Epsilon.

Prabhu Kannan 06-January-2018

Unless we move to a model where we give chairs of the right associations, forums, panels and organizations to the right set of people in 2018, we might end up moving at a speed, to a height, where we lose out on scaling to the deserving limits

Arnab Mitra 05-January-2018

S Yesudas, MD and Co-founder of #triggerbridge #UnAgency, shares trade secrets of being a successful entrepreneur

S Yesudas 04-January-2018

As of 2017, over 2.3 billion smartphone owners and consumers were spending 69 per cent of their digital media time in front of mobile devices. Should mobile marketers join the bandwagon or should they continue in the direction they’ve been taking since the beginning of the year?

Ashwiny Thapliyal 03-January-2018

There are no short cuts and no easy wins in his professional career. He is always setting high standards and maintaining an honourable way of doing business

Vikas Khanchandani 02-January-2018

The Hindi General Entertainment space has grown by leaps and bounds on the back of interesting concepts, engaging storylines, classic non-fiction formats and above all, great content. The year saw viewers completely take control of the kind of content they wanted to watch and where

Deepak Rajadhyaksha 29-December-2017

Social video still accounts for over 75 per cent of time-spent today, with comedy, entertainment and music leading the genre charts. Facebook’s planned move to add the Watch page will only further the duopoly

Vineet Kanabar 29-December-2017

It saw our viewers push the industry further into creating content that was relevant, path-breaking and differentiated to cater to their viewing needs while rejecting the formulaic

Prathyusha Agarwal 28-December-2017

The three things that concern the digital media world, and will play a vital role in the coming year, are the growing focus and importance on audiences, a decisive move towards mobile-only consumption and finally, re-visiting digital media monetization

Manish Maheshwari 28-December-2017

The only way to make ‘data’ acceptable to your creative team is to introduce the beauty of data beyond the context of work, for e.g. a media diet journal, monthly reading of Fitbit data or anything that can help us creatives see ourselves as a collection of data points beyond the emotions and physiology we proudly own

Sahil Siddiqui 27-December-2017

The flashback of how 2017 has been for the kids space with highlights, viewership and forecast trends for the upcoming year

Leena Lele Dutta 27-December-2017

Joy Chakraborthy, – Forbes India & President – Revenue, TV18, forecasts media trends that will shape 2018

Joy Chakraborthy 26-December-2017

The internet is possibly the most powerful innovation that humankind has witnessed in the last century. The internet has brought about a silent revolution by simply democratizing information and thus reducing the information asymmetry

Neeraj Chaturvedi 23-December-2017

In a recent presentation with a large media spender, one of our slides took everyone by storm. A couple of weeks later, another client requested us to run a similar analysis on the same topic. We are talking “Null Spots” here

Vineet Sodhani 20-December-2017

Mobile has become an important part of our daily lives, the daily internet consumption is moving away from the desktop/ laptop and is more focused towards the smartphone

Hina Mittal Nayar 18-December-2017

The adoption of smartphones by all sections of the society has triggered popularity of social media popularity and marketers have to utilise this to enhance brand reach, acceptance and thereby help the brand image

Dr. R Satish Kumar, Dr. N Chandrasekhar 14-December-2017

Advertisment

Advertisment

Advertisment

Advertisment