Guest-Column News

The Business Head of Advertising at OLX India gives four mantras to ace the art of personalisation in advertising

Tarun Sinha Aug 1, 2018 8:54 AM

The CEO & Managing Director of Xenium Digital on the remarkable growth of AR and VR and how it has become a marketer's best tool

Parveez Nasayam Jul 31, 2018 8:54 AM

Guest Column: From expecting the unexpected to the importance of team work, Sharma explains what PR professionals can learn from the football world cup

Anup Sharma Jul 18, 2018 2:17 PM

Guest Column: Morris explains why the choice between USA, Canada, & Mexico and Morocco as the host would have been tougher than it may seem to the untrained eye

exchange4media Staff Jul 18, 2018 11:14 AM

Guest column: Business Head, Eikona says a healthy measurement system requires many yardsticks

Siddhartha Mukherjee Jul 11, 2018 8:55 AM

Guest Column: Kapur, Senior VP, Adfactors explains how the digital era will bring about a change in the role of next generation PR professionals

Samir Kapur Jul 9, 2018 8:56 AM

Guest Column: Lulu Raghavan, Managing Director, Landor India, says being a juror at the Cannes Lions International Festival of Creativity is a truly transformational experience

Lulu Raghavan Jun 26, 2018 8:55 AM

Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication objectives

Prashant Pinge Jun 16, 2018 9:55 AM

Guest Column: The VP-Business Development, Zeotap, explains why it is important for companies to have first, second as well as third party data

Neeraj Singhal Jun 14, 2018 8:50 AM

Guest Column: Singh takes us through the changes that the business of brand has gone through in the new era

Shubhranshu Singh Jun 13, 2018 8:54 AM

Gupta explains how the right marketing mix can help brands achieve their targets

exchange4media Staff Jun 8, 2018 8:54 AM

Singh explains how brand is the biggest booster to moving a business, its strongest rampart for defense and its biggest insurance against an uncertain future.

Shubhranshu Singh Jun 5, 2018 8:55 AM

Devising creative campaigns for the upcoming elections will create a greater impact on the public’s mind, says the CEO of BuzzOne

Sanjay Vasudeva Jun 2, 2018 10:00 AM

Mazumder talks about the stereotyped portrayal of communities in advertisements

Pratik Mazumder May 26, 2018 10:07 AM

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Shubhranshu Singh May 24, 2018 9:59 AM

Singh dwells into what goes on in a customer's mind while buying a product

Shubhranshu Singh May 16, 2018 8:53 AM

Together men and women must identify imbalances but the ones deep-rooted in the societies will always be most challenging to address writes Priyanka Sharma Kaintura, Head Communication, APAC & Gulf

Priyanka Sharma Kaintura May 13, 2018 4:49 PM

Singh takes us through the journey of Indian cinema, starting with Dadasaheb Phalke’s film Raja Harishchandra made in 1913

Shubhranshu Singh May 8, 2018 8:56 AM

The Founder & Chief Executive Officer of What Clicks takes a look at some issues plaguing the current digital advertising practices

Rahul Vengalil May 3, 2018 8:54 AM

Continuing from last week's column, this week, Singh lists the precise points that make for viral content

Shubhranshu Singh Apr 30, 2018 8:57 AM