Guest-Column News

The more brands proliferate and expand, the more the economic and socio–cultural model seems premised on brands being the engines of growth

Shubhranshu Singh 11-April-2018

India, given its emergent status as a top five world economy, with amongst the highest growths in the world, is an aberration, says Singh

Shubhranshu Singh 04-April-2018

Rural Marketing Expert, Navin Karkera says the Agri industry is facing major challenges in all key areas of Production, Finance, Logistics and Marketing, but with AI and IoT, a lot can be done to minimise risks

Navin Karkera 30-March-2018

When the new media evangelists broke the fences and became the most feted folks at the party, they forgot that brands need to entertain and inform with intelligence, says Singh

Shubhranshu Singh 27-March-2018

Meetings serve as testing grounds for political sentiment, rubber stamps and echo chambers

Shubhranshu Singh 13-March-2018

If 2017 was the year when we were introduced to Google-Facebook duopoly in digital advertising, 2018 would be the year when we will hear the last of it in India

Rahul Vengalil 12-March-2018

The biggest catalyst in the technological innovation of smartphones has been the change in buyer preferences

Sunil Raina 10-March-2018

Certain statistics suggest that worldwide only 25 per cent of agency creatives are women, and just 11 per cent reach the creative director level. I believe that is reflective of the advertising and media agency business. With India being a patriarchal society, the numbers would be even poorer.

Aatsi Desai Jasani 09-March-2018

The question for women becomes multi-faceted. Do we strive for a level playing field or simply fair play? The goal is how to best utilize the skill sets that women bring to the table

Kranti Gada 08-March-2018

The marketplace - capitalism's true judge, jury and executioner - makes being faster a pre-requisite for survival.Some of the biggest corporate names of the past are anaemic shadows of their erstwhile selves. Dozens of global majors have been bought, sold, forced to merge or simply disappeared into oblivion

Shubhranshu Singh 06-March-2018

From a business standpoint, recognising a trend presupposes an intent that comes to fruition faster, stronger and better thanks to the trend

Shubhranshu Singh 01-March-2018

The future is networking. Complexity of organizational structures is not a solution to the inevitability of embracing external networks. Many terrifying corporate dinosaurs will meet this inevitability tragically. Darwin is about to catch up!

Shubhranshu Singh 27-February-2018

As brands delve deeper into the behaviour and demographics of their audience, they can create more relevant and timely content, which will ultimately help drive sales

Paul Webster 26-February-2018

Being mobile-first since the start, we have the perfect stage set for programmatic, we can build ourselves a playground of possibilities that will keep our companies healthy and our clients happy, says Anand

Banisha Singh Anand 15-February-2018

Millennials might be the best understood generation ever. It's up to marketers to decide whether they continue to hope for success using superficial data, or gather the courage to dive deep into real data and insights, to understand Millennials as individuals and reach them with personalized experiences

Ganga Ganapathi 06-February-2018

Several renowned brands like Audi, Mercedes-AMG, Volvo, Volkswagen, Canali, BOSS, TAG Heuer, Swatch, Calvin Klein and Titan have tasted success with their digital magazine ad campaigns

Srikanth Rajagopalan 01-February-2018

They say nothing grows under a mighty banyan tree. Ranjan was the rare exception. Many an oak grew tall in the sunlight of his shadow

Bobby Pawar 29-January-2018

Zuckerberg laughed to the bank while brands spent money acquiring fans on FB

Rashmi Putcha 27-January-2018

Brands have discovered the immense potential videos hold in today’s socially connected world and organic video virality has become every marketer’s dream

Anirudh Pandita 20-January-2018

The rapid up-take of connected devices and broadband connectivity will be instrumental in media consumption shifting beyond traditional media formats such as broadcast and cable TV towards digital mediums, writes Subaiah

Subin Subaiah 17-January-2018

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