Guest-Column News

Guest Column: Lulu Raghavan, Managing Director, Landor India, says being a juror at the Cannes Lions International Festival of Creativity is a truly transformational experience

Lulu Raghavan 26-June-2018

Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication objectives

Prashant Pinge 16-June-2018

Guest Column: The VP-Business Development, Zeotap, explains why it is important for companies to have first, second as well as third party data

Neeraj Singhal 14-June-2018

Guest Column: Singh takes us through the changes that the business of brand has gone through in the new era

Shubhranshu Singh 13-June-2018

Gupta explains how the right marketing mix can help brands achieve their targets

exchange4media Staff 08-June-2018

Singh explains how brand is the biggest booster to moving a business, its strongest rampart for defense and its biggest insurance against an uncertain future.

Shubhranshu Singh 05-June-2018

Devising creative campaigns for the upcoming elections will create a greater impact on the public’s mind, says the CEO of BuzzOne

Sanjay Vasudeva 02-June-2018

Mazumder talks about the stereotyped portrayal of communities in advertisements

Pratik Mazumder 26-May-2018

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Shubhranshu Singh 24-May-2018

Singh dwells into what goes on in a customer's mind while buying a product

Shubhranshu Singh 16-May-2018

Together men and women must identify imbalances but the ones deep-rooted in the societies will always be most challenging to address writes Priyanka Sharma Kaintura, Head Communication, APAC & Gulf

Priyanka Sharma Kaintura 13-May-2018

Singh takes us through the journey of Indian cinema, starting with Dadasaheb Phalke’s film Raja Harishchandra made in 1913

Shubhranshu Singh 08-May-2018

The Founder & Chief Executive Officer of What Clicks takes a look at some issues plaguing the current digital advertising practices

Rahul Vengalil 03-May-2018

Continuing from last week's column, this week, Singh lists the precise points that make for viral content

Shubhranshu Singh 30-April-2018

A look at the recipe mix that produces better results when marketers want a campaign to go viral

Shubhranshu Singh 23-April-2018

Shantanu Baagchi says animation in advertising provides that special thing which every piece of advertising work wants to attain

Shantanu Baagchi 21-April-2018

Communication agencies need to invest in big data and analytics, as the ability to navigate consumer habits individually will completely change the game

Ameer Ismail 16-April-2018

Prasun Kumar says virtual experiences are opening an entirely new channel of connection between the buyer and seller

Prasun Kumar 12-April-2018

The more brands proliferate and expand, the more the economic and socio–cultural model seems premised on brands being the engines of growth

Shubhranshu Singh 11-April-2018

India, given its emergent status as a top five world economy, with amongst the highest growths in the world, is an aberration, says Singh

Shubhranshu Singh 04-April-2018