Guest-Column News

Guest Column: MD & Co-founder, Y&A Transformation Pvt Ltd gives out a message to agency heads on how the clients play the role of an ‘investor’ for businesses

S Yesudas 22-October-2018

Guest Column: The time has come for the healthcare industry to re-tool their marketing efforts

Alekhya Bolla 12-October-2018

Guest Column: Chairman & Chief Creative Officer, Soho Square, on how stories set humans apart from other species

Sumanto Chattopadhyay 10-October-2018

Guest Column: While reminiscing about the ‘good old days’, Barua, Chief Client Officer at PHD India, also sees the great potential of the present and future for the industry

Shavon Barua 09-October-2018

Guest Column: Business Head of Eikona & Senior VP - Corporate Communications explains why agencies fail to get the desired fee hike

Siddhartha Mukherjee 05-October-2018

Guest Column: Ramakant Khandelwal, Chief Marketing Officer, PAYBACK India explains how to keep the digital savvy customer engaged while telling your brand story

Ramakant Khandelwal 01-October-2018

Guest Column: Ameer Ismail, President GolinOpinion, Chief Growth Officer PointNine Lintas, on the guiding principles organisations should follow to maintain a good corporate reputation, especially in times of crises

Ameer Ismail 26-September-2018

Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space

Deepak Lamba 19-September-2018

Guest Column: Rahul Ramachandran, Manager– Branding, Social Media and Alumni Relations, Great Lakes Institute of Management, Chennai on integrating Design thinking and Digital Marketing

Rahul Ramachandran 11-September-2018

Guest Column: Managing Partner, L&K Saatchi & Saatchi says newer video formats will keep emerging forcing brands & advertisers to constantly unlearn and adapt

Anil K Nair 03-September-2018

Guest Column: The South Asia CEO of Wavemaker has a rather unique but pertinent point to make- the art of listening is the cornerstone of a great career

kartik Sharma 31-August-2018

Guest Column: The Co-Founder & CCO of WittyFeed explains how the digital revolution has thrown up new and innovative ways for brands to reach out to their target audience through content marketing

Parveen Singhal 31-August-2018

Guest Column: CFO of BIG FM on the future possibilities of mass media given the cutting-edge developments in the media & entertainment space over the last decade

Asheesh Chatterjee 17-August-2018

Guest Column: CMO and CDO of Tata Capital says today, there are AI tools for virtually every facet of marketing, making the function far more effective and efficient

Abonty Banerjee 11-August-2018

The Business Head of Advertising at OLX India gives four mantras to ace the art of personalisation in advertising

Tarun Sinha 01-August-2018

The CEO & Managing Director of Xenium Digital on the remarkable growth of AR and VR and how it has become a marketer's best tool

Parveez Nasayam 31-July-2018

Guest Column: From expecting the unexpected to the importance of team work, Sharma explains what PR professionals can learn from the football world cup

Anup Sharma 18-July-2018

Guest Column: Morris explains why the choice between USA, Canada, & Mexico and Morocco as the host would have been tougher than it may seem to the untrained eye

exchange4media Staff 18-July-2018

Guest column: Business Head, Eikona says a healthy measurement system requires many yardsticks

Siddhartha Mukherjee 11-July-2018

Guest Column: Kapur, Senior VP, Adfactors explains how the digital era will bring about a change in the role of next generation PR professionals

Samir Kapur 09-July-2018

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