Guest-Column News
RahulVengalil

Rahul Vengalil, Founder of What Clicks tells us about the trends that would slowly lose its sheen among smart marketers as well as few things which he hopes would change soon

Rahul Vengalil Jan 3, 2019 8:21 AM

Partho Dasgupta

CEO, BARC India says the year 2018 also saw Hindi GEC and Movies continuing to garner lion’s share of viewership and asserts that their popularity is only rising

Partho Dasgupta Jan 2, 2019 9:25 AM

Siddhartha Roy

COO, Hungama Digital Media says while metropolitan India will continue to consume content with equal gusto, it is the Tier II & Tier III markets that will lead the growth in consumption

Siddhartha Roy Dec 31, 2018 8:24 AM

Twitter

Guest Column: Rishabh Sharma, Brand Strategist, Twitter India tells us how brands used the social media platform to change the dynamics of fan engagement and produce campaigns that awed audiences

Rishabh Sharma Dec 28, 2018 9:24 AM

Prasad

Guest Column: Co-Founder & CEO, Logicserve Digital, shares his top three digital marketing predictions for 2019

Prasad Shejale Dec 27, 2018 9:08 AM

JabirMerchant

Guest Column: The Senior Vice President-Advertising, Zirca Digital Solutions, says that digital has decidedly arrived and is here to stay

Jabir Merchant Dec 26, 2018 9:00 AM

Woke

We trace the origins of a few massively popular words in the millennial’s lexicon, learn their correct usage and discover their interesting backstories

Arushi Kapoor Dec 24, 2018 8:51 AM

Girish

Guest Column: Partner and Head, Media and Entertainment, KPMG in India on the factors that played out in the robust growth of the Indian Media and Entertainment sector in 2018

Girish Menon Dec 24, 2018 8:35 AM

EricJiang

Guest Column: CEO & Founder, Yeelight, speaks about changes in business models of tech startups

Eric Jiang Dec 18, 2018 8:45 AM

NishantSinghDidawat

Guest Column: Nishant Singh Didawat, Business Head - Media, Social Kinnect tells us more about Google's new Shopping page and how it will change e-commerce game in India

Nishant Singh Didawat Dec 17, 2018 9:28 AM

modi

While we debate the effect the just-concluded assembly elections would have on the Narendra Modi government, the fact is that its report card is best seen through the prism of these institutions

Suman K Jha Dec 13, 2018 9:32 AM

sahil shah

Guest Column: Sahil Shah, VP Operations & Media - South and West, WATConsult, on the top digital trends of 2018 that took India into full gear

Sahil Shah Dec 13, 2018 8:35 AM

Nobby

Guest Column: Strategic Advisor at Paulomi Dhawan Advisory writes on the late marketing industry veteran Nabankur Gupta

Paulomi Dhawan Dec 10, 2018 9:02 AM

Piyush Pandey

Ajay Gahlaut, Chief Creative Officer, Ogilvy North and Deputy CCO, Ogilvy India walks down memory lane describing some of the best moments spent with the legendary ad man Piyush Pandey

Ajay Gahlaut Dec 7, 2018 8:28 AM

PriyankaShah

Guest Column: Priyanka Shah, Senior Director, Mobile Isobar, says that Voice, Video and Vernacular will dominate the near future of mobile marketing

Priyanka Shah Dec 6, 2018 8:27 AM

MehrajDubey

Mehraj Dube, Vice President-Marketing, Zee Media, had worked with late Radhakrishnan Nair as a trainee. He remembers how Nair guided him during his initial years in journalism

Mehraj Dube Dec 3, 2018 4:43 PM

CringePop

Rohit Bhattacharya, Associate Editor, Scoopwhoop Media, talks about what makes cringe pop so popular on the internet

Rohit Bhattacharya Nov 20, 2018 8:34 AM

Sundeep chugh

Guest Column: MD & CEO Benetton India on how brands are rising above transactional relations to create stronger emotional bonds with consumers

exchange4media Staff Nov 20, 2018 8:10 AM

Suvodeep Das Sodexo

Guest Column: VP - Marketing, Sodexo Benefits and Rewards Services India writes about top digital marketing trends that B2B marketers can employ this festive season

Suvodeep Das Nov 19, 2018 8:54 AM

DPRS

Guest Column: In the past, Bollywood power couples have always been the first choice among brands in India says Pranay Swarup

Pranay Swarup Nov 15, 2018 8:39 AM