Guest-Column News
AvinashMudaliar

Guest Column: Mudaliar, Chief Product Officer, Network18- CricketNext, explains what all can cricket news apps and websites do to keep their users engaged

Avinash Mudaliar Feb 5, 2019 8:39 AM

Tanmay Modi

Guest Column: Tanmay Modi, CEO, Private Unlimited, tells us more about how brands today are using storytelling as the foundation of successful business communications

Tanmay Modi Feb 4, 2019 8:10 AM

Vishal Parekh

Vishal Parekh, Director - Sales of Verizon Media says through broader reach and innovation, digital marketers will find fresh success with native advertising in 2019

Vishal Parekh Feb 1, 2019 8:00 AM

Ashish Shah

Guest Column: Shah, Founder & CEO, Vertoz says the arena of ad fraud is highly dynamic hence one has to be vigilant & updated with the latest happenings & technological advancements

Ashish Shah Jan 31, 2019 8:21 AM

SachinKarweerimage

Guest Column: Karweer, Business Head, HGS Interactive tells us more about the social dynamics and impact of CRM in a digital world

Sachin Karweer Jan 30, 2019 8:37 AM

Uttam Pal Singh

Guest Column: Singh, Business Head, Discovery Kids says the shift in programming from a majority foreign content to locally produced content is a good sign and has added to the growth of the industry

Uttam Pal Singh Jan 29, 2019 8:22 AM

roma balwani

Guest Column: Balwani says fundamentals of branding rely on the client's mindset and ability of the agency to discern and hit the sweet spot

Roma Balwani Jan 28, 2019 8:15 AM

Rajesh Kaul

Guest Column: Rajesh Kaul, Chief Revenue Officer & Head- Sports Business, SPN India, says there was more engagement from regional markets & female viewers in 2018’s sports content consumption

Rajesh Kaul Jan 25, 2019 8:23 AM

Komal Lath

Guest Column: Lath, Founder of Tute Consult, says businesses will be parking higher amounts to build more credible conversations than pure play paid direct ads

Komal Lath Jan 24, 2019 8:40 AM

kedar apte

Guest Column: Kedar Apte, Vice President of Marketing, Castrol India, talks about brands with a purpose and the need to focus on quality rather than quantity

Kedar Apte Jan 22, 2019 8:33 AM

Manika Juneja

Guest Column: Juneja, AVP (Operations), WATConsult says 2019 will be a boon for the businesses who will be agile enough to adapt the digital transformation model

Manika Juneja Jan 21, 2019 9:12 AM

MeghanaBhat

Advertorial: Things young India loved in 2018 and what they say about them

Meghana Bhat Jan 21, 2019 8:24 AM

AnupSharma

Guest Column: From Artificial Intelligence to Engagement, Anup Sharma, Senior Director at PRCAI takes us through some of the PR trends we are likely to see in 2019

Anup Sharma Jan 14, 2019 8:40 AM

Varun Aggarwal

Guest Column: Co-Founder & Executive Director, Designhill says when reviewing a designer’s portfolio it's important to take knowledge of what large-scale projects they have worked on

Varun Aggarwal Jan 12, 2019 9:10 AM

SsharadAlwe

Guest Column: Ssharad Alwe, MD of UPDATE Advertising says the era of mass is over, this is the era of many 'mini Indias', each hyperlocal and hyper-targeted

Ssharad Alwe Jan 11, 2019 8:47 AM

KaranKumarFabIndia

Guest Column: Karan Kumar, Chief Brand & Marketing Officer, Fabindia tells us how to thrive in an age where lines between present and future have already blurred

Karan Kumar Jan 10, 2019 8:41 AM

Shradha Agarwal

Guest Column: COO, Grapes Digital talks about some of the trends marketers would want to spend money on

Shradha Agarwal Jan 8, 2019 8:08 AM

Sonia Huria

Guest Column: Head - Corporate Marketing, Communications & Sustainability, Viacom18 says data will also revolutionise the way we look at communications

Sonia Huria Jan 7, 2019 9:04 AM

RishiSen

Guest Column: Chief of Staff at The 120 Media Collective explains how social media influencers, social messaging apps, chatbots and AI will be used in a big way this year

Rishi Sen Jan 5, 2019 9:04 AM

Bhavik Vora

Guest Column: Founder & CEO of Black White Orange Brands Pvt. Ltd says 2019 is the year that fans across age groups & genres are going to enjoy the best content of some of their favourite brands

Bhavik Vora Jan 4, 2019 8:40 AM