Guest-Column News
Kamal Krishnan

Guest Column: Kamal Krishnan PS, National Head, Integrated Media Solutions – Mathrubhumi, talks about how IRS Q1 2019 shows Print is still an unavoidable choice for marketers across categories

Kamal Krishnan PS Apr 29, 2019 8:48 AM

Srivats

Guest Column: Srivats TS, VP Marketing, Swiggy talks about the collaboration between Swiggy and Hotstar and how it ensures viewers don’t miss a single second of the cricketing madness

Srivats TS Apr 11, 2019 8:47 AM

Harjot Singh Narang

Guest Column: Narang, President, Dentsu One says the move of Accenture acquiring Droga 5 is probably one of the left brain & right brain being brought to work together in tandem like nature intended

Harjot Singh Narang Apr 9, 2019 8:17 AM

George Kovoor Ogilvy

Guest Column: George Kovoor, Head of Digital Creative, Ogilvy, Mumbai examines Accenture's recent acquisition of advertising agency Droga 5 and its impact on the advertising industry

George Kovoor Apr 8, 2019 8:50 AM

Bharat Khatri

Guest Column: Khatri, Country Lead, Xaxis India, tells us about how data and the technology to exploit it is crucial in attracting customers through personalising purchase journeys

Bharat Khatri Apr 1, 2019 8:55 AM

Mehul Kapadia

Guest Column: Kapadia, Global Head of Marketing- Tata Communications & MD of F1 Business, tells us how storytellers must engineer relevant platforms that bring stories to a wider audience of fans

Mehul Kapadia Mar 26, 2019 8:58 AM

Shrenik Gandhi

Guest Column: Shrenik Gandhi, Co-Founder & CEO, White Rivers Media explains how the hashtag has changed the way we communicate in the digital age and how it can be effectively used

Shrenik Gandhi Mar 20, 2019 8:40 AM

Rohit Dhingra TAGG

Guest Column: Rohit Dhingra, Co-Founder & CEO of TAGG believes that the current business environment in India has the potential to enhance the growth of the online retail sector

Rohit Dhingra Mar 18, 2019 8:48 AM

Rashi Goel Dominic Twyford

Guest Column: Rashi Goel, VP Consumer Communications & e-commerce, Nestlé India and Dominic Twyford, Business Director, FITCH explain how It’s time to redefine packaging

Rashi Goel and Dominic Twyford Mar 11, 2019 9:15 AM

Aman Dhall

Guest Column: Dhall, Head of Communications, Policybazaar says as new technologies evolve, the line between PR and SEO is blurring

Aman Dhall Mar 7, 2019 9:05 AM

Ankoor Dasgupta

Guest Column: Dasgupta, VP - Brands, Marketing & Special Projects, SHEROES talks about the need to build trust & spend less time pushing products & experiences via content enabling engagement

Ankoor Dasguupta Mar 6, 2019 9:07 AM

WomanLaptop

Hint: Not only the first three things that pop into your head

Meghana Bhat Mar 5, 2019 8:38 AM

Sumit Mittal

Guest Column: Mittal, Founder and CEO, Vent All Out says that Instagram is gaining pace against YouTube, and talks about how people are getting inclined towards the shorter 60 sec videos on Instagram

Sumit Mittal Mar 5, 2019 8:36 AM

Nishant Chaudhary Nikulsan

Guest Column: Nishant Chaudhary, Co-Founder of Nikulsan explains how social media profiling makes it easy for businesses to reach their target and enlighten people about their services

Nishant Chaudhary Mar 1, 2019 8:38 AM

Ranjana Gupta

Guest Column: Gupta, Executive Vice President, Kantar IMRB says a winning pricing strategy is both an art and a science, rooted in consumer behaviour

Ranjana Gupta Feb 28, 2019 9:11 AM

Saurabh Mathur

Guest Column: Mathur, Head – Strategy Planning, VMLY&R, says Digital Payment Solutions has been a game-changer for India when it comes to financial transactions

Saurabh Mathur Feb 26, 2019 8:47 AM

Poulomi Roy

Guest Column: Poulomi Roy, Chief Marketing Officer, RSH Global explains why Indian youth need to move from the 'You Only Live Once' philosophy to 'You Also Grow Old' in terms of personal care

Poulomi Roy Feb 19, 2019 8:46 AM

Deeptanshu Bansal The Brand Bee

Guest Column: Deeptanshu Bansal, Founder & CEO of The Brand Bee tells us how to win over the client's trust in a short time despite many competitors in the industry

Deeptanshu Bansal Feb 13, 2019 8:41 AM

Prateek Kumar

Guest Column: Prateek Kumar, CEO & MD, NeoNiche Integrated Solutions Pvt. Ltd tells us more about how experiential marketing can enhance customer perception and strengthen brand essence

Prateek Kumar Feb 12, 2019 8:41 AM

Logo

Guest Column: Advocates Ritwika Nanda & Pooja Chandran Nambiar explain the dynamics of the new tariff order

Ritwika Nanda & Pooja Chandran Nambiar Feb 11, 2019 9:01 AM