Guest-Column News

Guest Column: Kedar Apte, Vice President of Marketing, Castrol India, talks about brands with a purpose and the need to focus on quality rather than quantity

Kedar Apte 22-January-2019

Guest Column: Juneja, AVP (Operations), WATConsult says 2019 will be a boon for the businesses who will be agile enough to adapt the digital transformation model

Manika Juneja 21-January-2019

Advertorial: Things young India loved in 2018 and what they say about them

Meghana Bhat 21-January-2019

Guest Column: From Artificial Intelligence to Engagement, Anup Sharma, Senior Director at PRCAI takes us through some of the PR trends we are likely to see in 2019

Anup Sharma 14-January-2019

Guest Column: Co-Founder & Executive Director, Designhill says when reviewing a designer’s portfolio it's important to take knowledge of what large-scale projects they have worked on

Varun Aggarwal 12-January-2019

Guest Column: Ssharad Alwe, MD of UPDATE Advertising says the era of mass is over, this is the era of many 'mini Indias', each hyperlocal and hyper-targeted

Ssharad Alwe 11-January-2019

Guest Column: Karan Kumar, Chief Brand & Marketing Officer, Fabindia tells us how to thrive in an age where lines between present and future have already blurred

Karan Kumar 10-January-2019

Guest Column: COO, Grapes Digital talks about some of the trends marketers would want to spend money on

Shradha Agarwal 08-January-2019

Guest Column: Head - Corporate Marketing, Communications & Sustainability, Viacom18 says data will also revolutionise the way we look at communications

Sonia Huria 07-January-2019

Guest Column: Chief of Staff at The 120 Media Collective explains how social media influencers, social messaging apps, chatbots and AI will be used in a big way this year

Rishi Sen 05-January-2019

Guest Column: Founder & CEO of Black White Orange Brands Pvt. Ltd says 2019 is the year that fans across age groups & genres are going to enjoy the best content of some of their favourite brands

Bhavik Vora 04-January-2019

Rahul Vengalil, Founder of What Clicks tells us about the trends that would slowly lose its sheen among smart marketers as well as few things which he hopes would change soon

Rahul Vengalil 03-January-2019

CEO, BARC India says the year 2018 also saw Hindi GEC and Movies continuing to garner lion’s share of viewership and asserts that their popularity is only rising

Partho Dasgupta 02-January-2019

COO, Hungama Digital Media says while metropolitan India will continue to consume content with equal gusto, it is the Tier II & Tier III markets that will lead the growth in consumption

Siddhartha Roy 31-December-2018

Guest Column: Rishabh Sharma, Brand Strategist, Twitter India tells us how brands used the social media platform to change the dynamics of fan engagement and produce campaigns that awed audiences

Rishabh Sharma 28-December-2018

Guest Column: Co-Founder & CEO, Logicserve Digital, shares his top three digital marketing predictions for 2019

Prasad Shejale 27-December-2018

Guest Column: The Senior Vice President-Advertising, Zirca Digital Solutions, says that digital has decidedly arrived and is here to stay

Jabir Merchant 26-December-2018

We trace the origins of a few massively popular words in the millennial’s lexicon, learn their correct usage and discover their interesting backstories

Arushi Kapoor 24-December-2018

Guest Column: Partner and Head, Media and Entertainment, KPMG in India on the factors that played out in the robust growth of the Indian Media and Entertainment sector in 2018

Girish Menon 24-December-2018

Guest Column: CEO & Founder, Yeelight, speaks about changes in business models of tech startups

Eric Jiang 18-December-2018

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