Goafest 2018: Siddharth Malhotra praises impactful advertisements

Malhotra spoke about his journey into the Bollywood industry and his favourite advertisements, endorsements and more

Goafest 2018: Samuel Akesson decodes the formula for creating impactful ads

On the concluding day of the fest, the art director spoke on the importance of insight and adopting a human approach to advertising

Goafest 2018: The way I was asked to pose with a tennis racquet has changed - Sania Mirza

The dynamic tennis player talks about being a part of India's evolving sports marketing industry and how she fought gender woes to her way to the top

Artificial Intelligence cannot replace human touch to creativity: Prasoon Joshi

McCann India - Chairman Asia Pacific, CEO and Chief Creative Officer, spoke about the changing dynamics of advertising in the wake of disruptive techn...

Early Man Films wins Grand Prix at ABBys

Dentsu Webchutney is Digital and Mobile Specialist of the Year; Medulla WYP Network is Branded Content and Entertainment Specialist of the Year, The S...

Credibility Of Journalism Under Question Today: Rajyavardhan Singh Rathore

Rathore, spoke about the controversy over the recent ‘Fake News’ order and its overruling by the Prime Minister at the ongoing Goafest 2018

Day 3 ABBY Nominees Speak

Today’s Abby Awards comprise Digital & Mobile, Digital Craft, National Geographic Green Awards, Special Abby, Promotion/Activation, Radio Craft, Radio...

Flashed Yesterday: Creative ABBYs: SPN is Broadcaster of the Year

Star, ZEEL first and second runners up for Broadcaster, Design Specialist of the Year was Open Strategy & Design, Direct Specialist of the Year was pi...

Cricketer Jonty Rhodes shares leadership insights

Rhodes talked about working with some of the most renowned names in the game and how these experiences helped him grow as a cricketer and a person.

In the age of #IoT, product is the medium: Cameron Worth, SharpEnd

At the 13th edition of Goafest, Worth threw insights on Internet of Things (IoT) and how brands can use smart packaging to connect with consumers

Day1: Photo Gallery

As day 1 of Goafest 2018 kicked off around the idea of 'Make in India', here is a look at a few moments from the event on April 5

We hope to bring ABBY Awards back to their glorious days: Ajay Kakar

The Chairman of the Awards Governing Council tells us about the many firsts in the process for the Abby Awards that enter the 50th year

Day 2 ABBY nominees speak

As delegates prepare for an action-packed Day 2 at Goafest 2018, we talk to some of the contenders for today's Abby Awards - the Broadcaster, Public R...

Sessions at Goafest 2018: Nifty mix of wit and insight

Goafest 2018 attendees comment on the two sessions on Day 1 - Baba Ramdev and Kashyap Vadapalli, CMO of Pepperfry

Crystal Gazing at Goafest with Dean Donaldson and Jonathan Tavss

Their session titled Majority Report: Future of media 2030 gave a sneak peek into the future of the industry

The Ad Club may reduce entry barriers for ABBYs to boost participation

Entry barriers such as participation fee and especially the cost to create videos that summarise the entry hold agencies back from taking part.

Goafest 2018: Baba Ramdev vows to make Patanjali a global brand

The yoga guru spoke about how Patanjali has developed a Rs 50,000-crore empire by working on principles that place customers over profit

Goafest 2018: We disrupted the market by organising and standardising it: Pepperfry CMO

Kashyap Vadapalli, apart from giving a different interpretation to the word disruption, also shared few takeaways from the journey of the online furni...

ABBY Nominees speak on their respective works

The Goafest 2018 has just begun, exchange4media spoke to some of the nominees across various categories. Here is what they had to say:

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