Top Story

Home >> Goafest >> Article Presented By,

Goafest 2018: The way I was asked to pose with a tennis racquet has changed - Sania Mirza

09-April-2018
Font Size   16
Goafest 2018: The way I was asked to pose with a tennis racquet has changed - Sania Mirza

The dynamic glamorous career of Indian tennis player Sania Mirza has witnessed the shaping of sports marketing with the emergence of social media. The athlete has been very much a part of it. She even believes that this industry has become far more professional which is a good news for athletes as it will only help them further. At the 13th edition of Goafest 2018 Mirza mentioned, “I had the fortune/misfortune to grow up with sports marketing. Social media has become really big in the last few years. So I have seen that change and been a part of it. And, I am sure it has helped other athletes as well.”

Mirza, post her talk at a press meet, explained how the attitude of sports market industry has evolved over the years. She said, “The way I was asked to pose with the tennis racquet has changed. Earlier I was asked to swing the racquet in the air with the feeling that I have won Wimbledon. That’s not going to happen. But now that has evolved as they expect more realistic things. They understand the achievements a lot more today and try not to replay them.”

When asked about an ad which she enjoyed shooting Mirza recalled the Sprite campaign. She added, “I really enjoyed it because it’s one of my first brands where I wasn’t really acting. The campaign was all about your mind. I was 18 back then and it goes with my attitude.”

The ace tennis player on the third day of Goafest 2018 spoke about how she battled gender bias right from the onset of her career both in the society and industry and the social challenges of women athletes. But in the midst of that the country saw the emergence of talented female sportsmen like ace badminton players Saina Nehwal and P V Sindhu and boxer Mary Kom in a rapid pace, Mirza mentioned.

Mirza mentioned that this struggle is common worldwide. She talked about how Serena Williams is considered the world's best female tennis player whereas Roger Federer is looked upon as the greatest tennis player in the world. "The misconception is that it only happens in this part of the world. This is a constant struggle for women."

She highlighted the fact that sports leads to overall development of personality and teaches one life skills. In addition to helping one become a team player, it helps an individual deal with wins and losses.
She also mentioned that we as a nation should move from being a cricketing nation to a sporting nation.

Tags Sania Mirza Tennis Goafest 2018

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity

EVP and Head Digital Business, SPN India says the surge in smart phone sales is driving the growth of over-the-top (OTT) industry like never before