Home >> Goafest >> Article Presented By,

Day 3 ABBY Nominees Speak

07-April-2018
Font Size   16
Day 3 ABBY Nominees Speak

As delegates prepare for an action-packed Day 3 at Goafest 2018, we talk to some of the contenders for today’s Abby Awards – Digital & Mobile, Digital Craft, National Geographic Green Awards, Special Abby, Promotion/Activation, Radio Craft, Radio, Branded Content & Entertainment, Out of Home & Ambient Media, Still Content, Audio Visual Content and Integrated Abbys:

Chetan Asher, CEO, Tonic Worldwide

Turn On The Woofer campaign is a perfect example that innovations need not be high on tech. Innovation is a simple solution to a complex problem. The campaign shows good intent, music, insights and technology can come together to create magic. The power of digital was used to make this music accessible to anyone and everyone who cares about dogs and this cause.

Nominated for: Digital

Kartik Kalla, EVP & National Head- Programming, Marketing & AudaCITY  
The Creative Abbys offers an excellent platform to recognise talent and outstanding campaigns developed by the advertising, media and marketing fraternity. We are very proud to have been shortlisted in the Long Audio Visual category. This is a huge encouragement for us, as we believe in providing innovative and clutter-breaking content. The ‘Rag Rag 2.0’ campaign is a perfect depiction of how Radio City has always been true to the culture of every city that we are present in. We also thank our creative partners, ‘Scarecrow Communications’, for crafting this positioning and bringing alive the sound nuances of the film.

Nominated for: Radio

Akashneel Dasgupta, Sr. VP & ECD, ADK Fortune  
ADK Fortune has earned 25 nominations across categories. Three of our very successful mainline campaigns for 2017-18, Ghadi (#SaareMaelDhoDaalo), Prega News (#YourSecondHome) and Manforce (#ShutThePhoneUp) have been nominated across multiple categories and we hope these pieces of work will get recognized. Also, we have around 10 nominations in Radio and we are quite hopeful on a few wins there. Ghadi and Prega News have already been awarded at multiple award forums, both in India and internationally. We expect them to continue their winning run.

Nominated for: Integrated

Vignesh, Copywriter, FCB India

We have a lot of work shortlisted across categories. A lot of that genuinely good work is about bringing change. We have an ad that is actually saving paper and water, we have a campaign that is aiming to educate girls (Nanhi Kali – If only she had gone to school), an ad that inspires people to take action to reduce cholesterol. There’s also an innovative print ad which is the world’s longest magazine ad. It stems from the product. We have really interesting campaigns and looking forward to win.

Nominated for: Press

Sommnath Sengupta, Head Tech Innovations, The Max  
We have done a first-of-its-kind tech innovation with mind-mapping. It’s a mix of data and also art for the deaf and mute titled ‘The art of sound’ for KARIX. We also did the colour shade card carousel at an airport conveyer belt for Nerolac while creating an interactive story-telling for Forever Mark recalibrating the history of diamonds where a normal Print illustration would convert into animated content with projection mapping. We have nominations in Design, Ambient, Technology and Digital and are hoping for a good performance.

Nominated for: Digital, Ambient

Neeraj Saraswat, National Sales and Marketing Head, Fever FM

The Pizza Hut GPS innovation is a unique one created with the brand team at Yum Foods along with the Fever FM creative team. The aim was to have a clutter-breaking Radio creative that would draw consumers’ immediate attention and trigger possible response. The campaign also gained good traction for the brand because it directly highlighted their take-away outlets. Other interesting campaigns are ‘Bachpan Ki Dhun Dobara Sun’ and 'Fever Voice of Change'.

Nominated for: Radio

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

By acquiring 21st Century Fox, Disney will have an immensely powerful content portfolio, adding to an already impressive assemblage which includes Marvel, Pixar and Lucasfilm.

The company’s revenue dropped by 7 per cent at Rs 542.3 crore

With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told