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Day 2 ABBY nominees speak

06-April-2018
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Day 2 ABBY nominees speak

Contenders for today's Abby Awards - Broadcaster, Public Relations, Still Craft, Video Craft, Design and Direct - on their respective works: 


Akshaara Lalwani, CEO, Communicate India:


I am delighted to see ‘Everyday Happiness with Hershey Goodness’ nominated for an Abby. The Hershey Goodness Heroes is Hershey India's way of celebrating people who are making a real difference in the lives of others. Through this campaign, we were able to make Hershey’s Goodness Heroes a property which brought together social causes and branding to create a multi-dimensional messaging. Using an integrated media strategy of Print, Social Media and Radio, we were able to amplify the campaign and increase its reach across our target audiences. I am looking forward to this campaign coming out trumps at the awards.
Nominated for PR Abbys


Srimanta Mitra, Head - Social Impact, Weber Shandwick India

More than 45,000 mothers die each year in India due to lack of quality care. ‘Manyata: #DontForgetMoms’ is a campaign that aims to rally private maternity care providers, and other stakeholders to come together to improve quality of service to mothers. When we assessed the gravity of the situation, we pledged that no mother should die giving birth to a child, and charged on to drive awareness for quality care, and the need for public and private sector to come together on a common platform to address the issue of maternal mortality. We at Weber Shandwick are proud of the momentum we have achieved for this movement.

Nominated for PR Abbys


Amrita Sadhu, VP, Business Communications, Madison PR

Right from when we are briefed by the client, to us creating an award-worthy campaign as a team, the entire journey is so exhilarating! At Madison PR, we try to build every campaign as if it were a winning entry. We’re extremely proud and happy to be recognized for our work done on the Asian Paints at this coveted platform. This is a true reflection of our team’s collective hard work and integrated approach towards delivering award-winning work. We’re in it to win it!
Nominated for PR Abbys

Gayatri Yadav, President, Consumer Strategy & Innovation, Star India

It is an honour for Star to be nominated in multiple categories and across brands. This underlines our commitment to creating content that resonates with our times and inspires a billion imaginations. We are mindful of the immense impact Television & Media has in the lives of people and have leveraged this power and capacity to create content that can possibly be a catalyst for social change. I congratulate the teams for their creative excellence and for working with passion and purpose.

Nominated for Broadcaster Abbys


Aman Srivastava, VP - Marketing, Sony Entertainment Television

KBC’s ‘Jawab Dene Ka Waqt Aa Gaya Hai’ campaign is very dear to me. It resonated the brand promise of celebrating the ‘Power of Knowledge’, gave a sense of ‘Now or Never’ and echoed well with today’s result-oriented youth with a call to act now. We hope that the success of KBC will continue here as well. This year's Indian Idol - ‘Yeh Manch Nahi Rishta Hai, Jo Bharat Ko Bharat Se Jodta Hai’ was yet another exciting journey in making some of the most talented singers across the country become household names. Hope this will also find itself in the winning corner!

Nominated for Broadcaster Abbys


Deepak Singh, Chief Creative Officer, The Social Street

A lot of constructive changes have been made this year in the rules and judging process. So, I am expecting to see The Abbys in an all new light. The best creative minds have come together to judge the work. I'm sure it will go a long way in making Goafest a clean and transparent award while also increasing the standard of work that wins, something which was much needed for the betterment of our industry. A Product Design and Activation idea for Murcyleen Peerzada Label – ‘The Healthy Abaya’ is one of our best works, and I am hoping it will stand out and be appreciated.

Nominated for Design and Activation Abbys

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