GoaFest-2013

Creativity should transcend borders: Goafest 2013

Sarmad A Ali of Jang Media Group in Pakistan, Raj Kumar Bhattarai of Advertising Association of Nepal & Ranil de Silva of Leo Burnett, Sri Lanka share their take on Goafest 2013

exchange4media Staff Apr 6, 2013 8:52 PM

Goafest or GoaTest?: Rohit Ohri: Goafest 2013

What’s with this manic obsession with winning metals? When did this cut-throat attitude replace healthy competition, wonders Dentsu India’s Exec Chairman

Rohit Ohri Apr 6, 2013 8:49 PM

Leo Burnett triumphs @Goafest; McCann Worldgroup India follows

Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals

exchange4media Staff Apr 6, 2013 6:51 PM

Introduce a category that will recognise unpublished work: Sam Balsara: Goafest 2013

In order to legitimatise scam ads, industry awards should have a category that will recognise unpublished work,” says the Chairman & MD, Madison World

Priyanka Nair Apr 6, 2013 4:50 AM

Who will be the ‘Agency of the Year’ @Goafest?: Goafest 2013

e4m asks young adlanders to predict the winner of the ‘Agency of the Year’ award at the Creative Abbys…Leo Burnett, Taproot, DDB Mudra…wait to see who wins!

Shobhana Nair Apr 6, 2013 4:50 AM

Goafest participation from Pakistan will be bigger next year: Sarmad Ali: Goafest 2013

Visa issue between the two countries & lack of marketing for the fest in Pakistan acts as a deterrent, says the MD of Jang Media Group & Prez of APNS

Abhinav Trivedi Apr 6, 2013 4:50 AM

Media Abby 2013: Mindshare leads with 10 metals, Maxus follows: Goafest 2013

Mindshare India topped the chart with 10 metals, followed by Maxus with 6 metals. Lodestar UM & Madison Media – Pinnacle occupy the third spot, grabbing 5 metals each

exchange4media Staff Apr 6, 2013 12:08 AM

If you want to be cute, be very cute: Arundhati Bhattacharya : Goafest 2013

Several ads are difficult to understand as they deviate from the message in trying to be ‘cute’, says the MD of SBI Capital Markets

Shobhana Nair Apr 5, 2013 10:56 PM

2-min video: Scam ads are blown out of proportion – KS Chakravarthy : Goafest 2013

If an agency proactively comes up with work for its clients that is aligned with the strategy, then such creativity should be encouraged, says the NCD of Draft FCB Ulka

Priyanka Nair Apr 5, 2013 10:17 PM

Making advertiser – agency relationship work: Suresh Bandi : Goafest 2013

An agency can grow only if the clients are satisfied, and clients are committed when an agency delivers value, says the Deputy MD of Panasonic India

Maneka Tanwani Apr 5, 2013 10:06 PM

Do away with advertising awards: RS Sodhi : Goafest 2013

Ad awards should not be judged by people within the industry; get clients and consumers to judge the work, says the MD of Amul India

Priyanka Mehra Apr 5, 2013 10:01 PM

It's time for Goaaaaaaaaaa: Pratap Bose : Goafest 2013

Talk about the spaciousness of Ford Figo? Nah…Encourage job offer conversations? Not really… Bose on few things he will not be seen doing @Goafest

Pratap Bose Apr 5, 2013 9:58 PM

Marketers who think they can control social are living in oblivion: Nitin Paranjpe : Goafest 2013

Yesterday was an age of creating a myth and communicating it, while today the age has transformed to finding the truth and sharing it, says MD & CEO of HUL

Abhinav Trivedi Apr 5, 2013 9:54 PM

Birdwatching during Goafest: Josy Paul : Goafest 2013

You are going to be surrounded by some of the most beautiful birds known to man. So watch & have a great time @Goafest, says the Chairman & CCO of BBDO India

Josy Paul Apr 5, 2013 9:15 PM

Role clarity in biz of communications is a challenge: Harit Nagpal : Goafest 2013

Agencies need to realise that their role today is specific in nature; they should not get into promising skills they are not specialised in, says the MD & CEO of Tata Sky

Priyanka Nair Apr 5, 2013 9:14 PM

"Trust and belief in advertising has gone down" : Goafest 2013

The desperate desire to stand out has led to a lot of misleading commitments. Brands should realise that the consumer is no longer gullible, say industry experts

Twishy Apr 5, 2013 9:12 PM

There is life beyond 30-second TVCs: Arunabh Das Sharma : Goafest 2013

Speaking at Goafest 2013, BCCL’s President remarks that advertising on TV is now limited to the 30-sec ad & this is not conducive to great advtg

Shobhana Nair Apr 5, 2013 9:11 PM

Media Abby 2013: Mindshare leads with 10 metals, Maxus follows

Mindshare India topped the chart with 10 metals, followed by Maxus with 6 metals. Lodestar UM & Madison Media – Pinnacle occupy the third spot, grabbing 5 metals each

exchange4media Staff Apr 5, 2013 7:40 PM

Generate content that’s shareable: Roger Mulchandani

Brands should experiment with content & work towards integrating media vehicles for maximum reach, says the Director, Warc, Asia-Pacific

Priyanka Nair Apr 5, 2013 6:50 AM

Move from ‘big ideas’ to ‘long ideas’: Nick Vale

The Global Planning Director of Maxus talks about what constitutes creating great work, on the second day of Goafest 2013

Priyanka Mehra Apr 5, 2013 6:45 AM

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