Mindshare is Media Agency of the Year; Jagran Prakashan leads Publisher Abbys

Mindshare bagged four gold metals while Jagran Prakashan picked up two gold metals

Mindshare

At Goafest 2019, winners for Media and Publisher Abby Awards were announced on Thursday night.

Mindshare led the Media Abby category while Jagran Prakashan Ltd topped the Publisher Abby category.

Mindshare bagged four gold, six silver and four bronze metals and a total of 84 points. Mindshare’s work with Brooke Bond Red Label, Aditya Birla Capital, Lifebuoy and Close Up bagged the honours. Mindshare was followed by Madison Media and Initiative Media, which finished with 58 and 38 points respectively.

Interestingly, there is a significant increase in the number of metals awarded this year. Compared to 6 gold metals last year, this time 19 were awarded. A total of 23 organisations have won metals this year as against 15 in 2018.

Jagran Prakashan Ltd won two gold, two silver and two bronze metals. Bennett Coleman Co bagged three silver and two bronze while DB Corp won one silver and two bronze.

A total of 62 Media Abbys and 23 Publisher Abbys were awarded.

 

Here’s what the winners had to say:

 

M A Parthasarathy (Maps), CEO, Mindshare South Asia 

Winning the Agency of the Year at Goafest is a fabulous feeling. All credit goes to our talented and passionate team, and to our clients who inspire us to reach new heights. The golds we won on Close-up, Lifebuoy, Brooke Bond Red Label and Aditya Birla Capital are particularly satisfying as they brought together data, content and digital to create very distinctive solutions.

 

Mayank Bhatnagar, Sr VP, Carat

I am extremely happy that all the hard work is getting appreciated in the industry forum and it’s brilliant. Kudos to the team who really worked hard on this. The campaign was really special for us, and we won gold for that. We all came together to come up with this brilliant idea for Bournvita which gives a true representation of the pressure we put the children under.


 

Nishit Vora, Account Director, Planning and Strategy, Foxy Moron

Extremely thrilled about winning the gold for this one. We really believed in the idea. Kids really come up with ‘crazy bahanaas’ in running away from food, so we really got Ranveer on board, and felt great about turning the story upside down and giving the kids a reason, a very sweet Hershey’s reason to consume the food.


Rituraj Dasgupta, Head, ABP One

The campaign that we did was for Sugar Free which is a brand of Zydus. And we ended up giving the brand the growth of 14% in a quarter in terms of their sales. It’s great that it’s our second year on the trot, and we have already had two gold wins. i.e. one last year and one this year. It feels great.  So, I think it’s a good moment and we are just getting started.

 

Anand Chakravarthy, MD, India, Essence

We were really excited about the idea and saw it as a winner always.  The opportunity to showcase the versatility of Google Home through very interesting use cases during the show, made it an ideal platform and it delivered really well for the brand. KWK gave us a premium environment that was a brilliant fit for the brand. It was a fantastic collaboration with the KWK Team and Star World.

 

Gopa Kumar, CCO, Isobar India

We used the core feature of the product and personalization, which were tailored to consumer interest and use of AI and ML helped us to drive a great campaign for Bobbi Brown. Truly an awesome effort by the team.

 

Manan Mehta, Senior Vice President - Marketing and Merchandising, Yash Raj Films

At YRF, we are always on the journey to create many firsts. For Thugs of Hindostan, we thought of creating a first time, unparalleled and unrepeatable marketing idea. And Google Maps was the perfect partner to do so. It’s an old adage that ideas can come from anywhere and this gold win is a proof of it. It’s a matter of great pride for all of us at YRF that the marketing team has conceptualised and executed this idea in-house!

 

Sam Balsara, Chairman, Madison World

I am delighted and excited that Madison Media has won so many awards. What I am especially happy about is that earlier we used to win many awards and sometimes would be the Agency of the Year based on our wins for Cadbury and Marico. But this time, even without having the two accounts on board, we won so many and I believe we had the second highest tally of awards. That is excellent and I want to congratulate my whole team on this! Our efforts in the last few years in trying to spread this innovative work culture is truly bearing fruit. That is why you see us winning so many awards across various clients and across so many offices. I am truly delighted with that.

Husain Raunaq, Associate Director, Equinox

The whole purpose was to create a user experience, and considering there isn’t much scope for innovation in search, this campaign clicked well. That’s how we turned the Google search ads into a real-time news portal during the election time. We are happy with this win, and we are confident this will be a good way to start the year.

 

Isuru Dias, Head of media strategy, Dentsu Grant

It is the first time that Dentsu Grant Group has won a gold at Abbys, so it’s really an awesome feeling. I just can’t describe the feeling. And I am really missing my team also right now. But our team is out there and they have been rooting for me from Colombo. I need to join the celebrations soon.

 

Basant Rathore, Sr VP, Strategic Planning, Brand and Business Development, Jagran Prakashan

We've won the Publisher of the Year trophy for the second consecutive year in a row. This is a big win in a category that's extremely competitive. It's a great boost for the team to be able to uphold the high standards we set for ourselves and retain the trophy. We're extremely proud and extremely delighted with this win. This is a super start as we begin work in the new financial year.

Vaishali Verma, CEO, Initiative  

I am absolutely thrilled and delighted that Initiative is at Number 3 at this year’s Goafest Media Abbys. What makes it heartening is that all our 25 shortlists were across the width of our clients ranging from Reckitt Benckiser to Amazon to Hamdard, Infoedge, American Tourister. The awards have been won across multiple categories which is a manifestation of the depth of our good work. All campaigns have been path-breaking, innovative and to me, each one of them is a winner whether they won a metal tonight or not. I will be completing a year here as a CEO and the last 10 months have gone in strengthening our product and people across functions... and we continue to do so. I would like to congratulate my entire team at Initiative for putting up such a stellar performance and I would like to thank all our clients for pushing us to scale newer heights and always believing in us.

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