Early Man Films wins Grand Prix at ABBys

Dentsu Webchutney is Digital and Mobile Specialist of the Year; Medulla WYP Network is Branded Content and Entertainment Specialist of the Year, The Social Street is Creative Agency of the Year

e4m by exchange4media Staff
Updated: Apr 9, 2018 8:52 AM

Early Man Film Pvt Ltd won the the only Grand Prix at The Abbys 2018 in the Audio Visual Long Form Category on Saturday night. Its work for the Reforest India entitled The Story of Kaveri won the coveted award.

The Social Street bagged the title of Creative Agency of the Year. The agency picked up three gold metals, seven silver, and seven bronze metals on the final awards night. TSS won a gold in the Promotion/Activation category and two in the Out of Home and Ambient Media Categories.

Overall 43 gold, 83 silver and 118 were awarded this year in Creative Abbys. The Social Street won a total of eight gold metals while Early Man Film won five gold.

Among the categories awarded on Saturday night, Medulla WYP Network won three gold in the Audio Visual Long Form, Integrated, and Promotion/Activation Categories for Last Laugh (Indian Association of Palliative Care). Dentsu Webchutney and Famous Innovations won a gold each in the Promotion/Activation category.

The title of Digital and Mobile Specialist of the year went to Dentsu Webchutney that won one gold, four silver and three bronze metals. The Pocketful ‘O’ Stories for ITC Engage by Dentsu Webchutney won the gold.

In the same category Hungama Digital Services (The Red Ramp Project - H&R Johnson), The Soical Street (Untag-Rustik Travel), Cheil India (The Good Vibes Project), and Kinetic Advertising India Pvt Ltd (Google Maps Look Before you Leave) won a gold metal each.

Medulla WYP Network won two gold and two bronze metals and picked up the Branded Content and Entertainment Specialist of the Year title. It won both the gold metals for the campaign titled Last Laugh for the Indian Association of Palliative Care. FCB India won a gold in this category for Times of India’s No Conditions Apply (Sindoor Khela) campaign.

Four Special Abbys were awarded in the Gender Sensitive Category. Star India (Gurdeep Singh and Daughters) and Cellar Door Productions (PeeBuddy) won gold while The Social Street (Murcyleen Peerzada Label) and FCB India Group (No Conditions Apply - Sindoor Khela) won silver.

The Social Street won the Gold and Bronze National Geographic Green Awards for the Snake Guard campaign for Prasadam Industries and Untag (Rustik Travel). Early Man Film won silver in the same category for The Story of Kaveri.

No specialist title was awarded in the Radio category. No gold metals were awarded in the Digital Craft, Still Print Ad, and Still Other (POS/Digital Banner etc), and Audio Visual Short Form categories.

A total of 1206 entries were judged by 57 jury members including 12 Master Jury and 4 Jury Chair. When the award night came to an end, 19 gold, 40 silver and 69 bronze metals were won across 12 categories.

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