Heated arguments transpired between industry leaders on ‘value’ issues at the Advertising Concleve at Goa. Saatchi and Saatchi’s V Shantakumar and Vodafone’s Harit Nagpal started off with an interesting satire on the typical dealings between agencies and clients, and how need for the business and lack of understanding had led to the relations that we saw today.
Shortlists were announced on March 31 for the Abby Awards at GoaFest 2008 in various categories such as Print, Film Single, Radio Single, Integrated, Ambient Media, Direct, Interactive, Print Craft, radio Craft and Film Craft, among others. Over 3,800 entries have been received for this year’s Abbys.
Abby Awards at GoaFest 2008 has seen an upsurge in the quality of all entries except for ‘Radio and Radio Craft’ category. Though the exact number of entries in the respective categories could not be ascertained, it is known that out of a total of 3,800 entries, over 1,200 are for ‘Print and Print Category’, and around 1,300 for OOH. There are around 185 entries for ‘Films’ and 380 entries for the Radio category.
With AAAI and the Ad Club coming together this year for a single advertising festival, the industry is all agog with excitement over GoaFest 2008. However, Lowe and McCann Erickson have stayed away from GoaFest this year. Would their absence make any difference or would the Festival go ahead with all the gaiety and business of advertising associated with it? exchange4media asks ad honchos.
GoaFest 2008 has been providing a platform for young and talented creatives to learn, hone their skills, and interact with industry veterans. The Festival has a special package to attract young talent, and since last year, it has had reasonable success in doing so. But apart from GoaFest, what is the industry doing to motivate and nurture young talent?
With less than a month to go, frenetic preparations are on for GoaFest 2008. Over 3,000 people are expected to attend the festival this year. The Abby Awards have also generated a lot of interest this year following the coming together of AAAI and the Bombay Ad Club. And GoaFest Chairman Jagdip Bakshi has asserted that there was no scope for duplication now with a single advertising award show.
It’s only been a week since registrations were thrown open for GoaFest 2008, and by evening of March 3, AAAI had already received an overwhelming 1,194 registrations. AAAI officials informed that as many 109 companies had registered so far, of which 30-40 were advertising agencies.
AAAI has announced the opening of registrations for Goafest 2008. All one needs to do is log on to <a href=http://www.aaaindia.org target= _blank>www.aaaindia.org</a> to register and download the form. The Festival kicks off on April 3 with an ‘Industry Conclave’. The Media Awards would be presented on April 4, while the Abby at Goafest would be presented on April 5. Call for entries for Goafest 2008 would be announced shortly.
There is still time for Goafest 2008 to kick off on April 3, but Contract Advertising, the creative agency handling the Festival account, is losing no time in rolling out a campaign to create the right buzz. Contract had bagged the account following a multi-agency pitch that also involved JWT and Euro RSCG.
Advertising Agencies Association of India (AAAI) has announced the opening of registration for Goafest 2008. Garrick Hamm, Creative Partner, Williams Murray Hamm, Donald Gunn of Gunn Report fame, Kevin Swanepoel, President, One Club, John Harlow, Founder, Naked, Craig Davis, Worldwide Creative Chief, JWT, Scott Goodson, Founder & CEO, Strawberryfrog, and Stephen Gatfield, CEO, Lowe Worldwide, are some of the top names in the list of speakers.