GoaFest is over, yet the hangover remains. And why not? There was a lot to take back from the Festival – awards, learnings, feedbacks, networking, ideas, enthusiasm. And in Rajul Kulshreshtha’s case, three fundamental truths and the secret of MMR as well. Plus the innocuous yet profound questions of a driver!
Day three at GoaFest 2008 saw some more international advertising experts share their gyan and gumption. And amid all the fun and frolic, they managed to capture the audience’s attention. On such expert was Shiela Byfield, Global Director-Insights, Mindshare Worldwide, who talked about the ‘Bluring Effect’ of the media landscape as a trend happening across the world.
Even before the GoaFest 2008 had officially kicked off, the AAAI had an uncalled for ‘situation’ in hand. For the first time in 41 years of the Abby Awards, the list of award winners, or some part of it, was leaked out to the media. This dismayed everyone at the Festival. Industry leaders share their views.
GoaFest 2008 culminated with the Abby Awards. There was much anticipation and drama leading up to the Abbys this year. As is known, the Abby Awards have done away with the ranking system this year. O&M kept its flag flying high with the maximum 58 metals, followed by Leo Burnett with 37 metals and JWT India with 30 metals.
For Jon Wilkins, Co-Founder, Naked Communications, the communications industry was undergoing an evolution, and the monkey media man, in simple words the believers of traditional media communicating the advertiser’s message effectively, would soon be extinct.
The first day of GoaFest 2008 saw some fun, frolic along with some insightful thoughts from well-known names from the world of international advertising. One speaker that enthralled who gathering was Kevin Swanepoel, President, One Club, who took the audience through one of the best pieces of work produced for the Internet in both viral and banner advertising.
It’s a common phenomenon in the Indian advertising and media industry that value options are delivered differently at the same time on the same media. Well-known industry names such as Paritosh Joshi of Star India, R Gowthaman of Mindshare, Tarun Katial of Big FM, Pearl Uppal of Yahoo!, and Hemant Malik of ITC constituted the panel that discussed issues regarding costs and measurement metrics.
Brand and the value proposition; quantifying the worth of an idea; and market prioritisation were some of the issues addressed at the Advertising Conclave at GoaFest 2008. Eminent names like Saugata Gupta of Marico, Lowe’s Balki, Sameer Nair of NDTV Imagine, Vikram Sakhuja of GroupM and Madhukar Kamath, President, AAAI deliberated on these issues and more during the session.
Heated arguments transpired between industry leaders on ‘value’ issues at the Advertising Conclave at Goa. Saatchi and Saatchi’s V Shantakumar and Vodafone’s Harit Nagpal started off with an interesting satire on the typical dealings between agencies and clients, and how need for the business and lack of understanding had led to the relations that we saw today.