Goa-Fest

As delegates prepare for an action-packed Day 2 at Goafest 2018, we talk to some of the contenders for today's Abby Awards - the Broadcaster, Public Relations, Still Craft, Video Craft, Design and Direct Abbys

exchange4media Staff Apr 6, 2018 4:27 PM

Goafest 2018 attendees comment on the two sessions on Day 1 - Baba Ramdev and Kashyap Vadapalli, CMO of Pepperfry

exchange4media Staff Apr 6, 2018 4:25 PM

Their session titled Majority Report: Future of media 2030 gave a sneak peek into the future of the industry

exchange4media Staff Apr 6, 2018 4:24 PM

Entry barriers such as participation fee and especially the cost to create videos that summarise the entry hold agencies back from taking part.

Venkata Susmita Biswas Apr 6, 2018 8:59 AM

The yoga guru spoke about how Patanjali has developed a Rs 50,000-crore empire by working on principles that place customers over profit

Ruhail Amin Apr 6, 2018 8:58 AM

Kashyap Vadapalli, apart from giving a different interpretation to the word disruption, also shared few takeaways from the journey of the online furniture store and how the quirky name came into being

exchange4media Staff Apr 6, 2018 8:53 AM

The creative mandate for the ABBYs 2018 was given to McCann World Group India, with the clear brief being to draw attention to the caliber of the jury members who would be judging the ABBYs

exchange4media Staff Apr 5, 2018 3:44 PM

Ashish Bhasin, Chairman of Goafest 2018 and Chairman & CEO, South Asia, Dentsu Aegis Network and Vice-President of Advertising Agencies Association of India (AAAI), talks about upping the game for the festival

Simran Sabherwal Apr 5, 2018 8:59 AM

Opening the festival as keynote on Day 1 will be Yoga Guru and Business Leader Baba Ramdev and Founder, Managing Director and CEO of Yes Bank, Rana Kapoor, each of whom have been game-changers in their respective areas.

exchange4media Staff Mar 13, 2018 1:59 PM

GoaFest from the eyes of a 30-plus

GoaFest is over, yet the hangover remains. And why not? There was a lot to take back from the Festival – awards, learnings, feedbacks, networking, ideas, enthusiasm. And in Rajul Kulshreshtha’s case, three fundamental truths and the secret of MMR as well. Plus the innocuous yet profound questions of a driver!

Rajul Kulshreshtha Apr 9, 2008 8:07 AM

GoaFest 2008: ‘The high value idea is the future, it is a shared map of a new terrain’

Creative ideas have no boundaries, they can strike anytime, and to anybody and at any place. A great idea can give brands the required impetus to explore new heights. This was what Steven Gatfield, CEO, Lowe Worldwide, had to share in his session at GoaFest 2008.

Rishi Vora Apr 7, 2008 8:07 AM

GoaFest 2008: ‘The Big Blur in media is changing the advertising landsacpe’

Day three at GoaFest 2008 saw some more international advertising experts share their gyan and gumption. And amid all the fun and frolic, they managed to capture the audience’s attention. On such expert was Shiela Byfield, Global Director-Insights, Mindshare Worldwide, who talked about the ‘Bluring Effect’ of the media landscape as a trend happening across the world.

Rishi Vora Apr 7, 2008 8:05 AM

GoaFest 2008: The great whodunit – Who leaked the Abbys winners’ list?

Even before the GoaFest 2008 had officially kicked off, the AAAI had an uncalled for ‘situation’ in hand. For the first time in 41 years of the Abby Awards, the list of award winners, or some part of it, was leaked out to the media. This dismayed everyone at the Festival. Industry leaders share their views.

Noor Fathima Warsia Apr 7, 2008 8:01 AM

GoaFest 2008:  O&M shines at the Abby Awards with 58 metals

GoaFest 2008 culminated with the Abby Awards. There was much anticipation and drama leading up to the Abbys this year. As is known, the Abby Awards have done away with the ranking system this year. O&M kept its flag flying high with the maximum 58 metals, followed by Leo Burnett with 37 metals and JWT India with 30 metals.

exchange4media Staff Apr 7, 2008 8:00 AM

GoaFest 2008: Everything, even the toilet, is media now, says Jon Wilkins

For Jon Wilkins, Co-Founder, Naked Communications, the communications industry was undergoing an evolution, and the monkey media man, in simple words the believers of traditional media communicating the advertiser’s message effectively, would soon be extinct.

exchange4media Staff Apr 5, 2008 8:46 AM

GoaFest 2008: Get ready for ‘Communitainment’, says Kevin Swanepoel

The first day of GoaFest 2008 saw some fun, frolic along with some insightful thoughts from well-known names from the world of international advertising. One speaker that enthralled who gathering was Kevin Swanepoel, President, One Club, who took the audience through one of the best pieces of work produced for the Internet in both viral and banner advertising.

Rishi Vora Apr 5, 2008 8:45 AM

GoaFest 2008:  ‘The industry is a victim of matrices’

It’s a common phenomenon in the Indian advertising and media industry that value options are delivered differently at the same time on the same media. Well-known industry names such as Paritosh Joshi of Star India, R Gowthaman of Mindshare, Tarun Katial of Big FM, Pearl Uppal of Yahoo!, and Hemant Malik of ITC constituted the panel that discussed issues regarding costs and measurement metrics.

Rishi Vora Apr 4, 2008 7:58 AM

GoaFest 2008:  What value an idea that can change a brand’s fortune?

Brand and the value proposition; quantifying the worth of an idea; and market prioritisation were some of the issues addressed at the Advertising Conclave at GoaFest 2008. Eminent names like Saugata Gupta of Marico, Lowe’s Balki, Sameer Nair of NDTV Imagine, Vikram Sakhuja of GroupM and Madhukar Kamath, President, AAAI deliberated on these issues and more during the session.

Rishi Vora Apr 4, 2008 7:57 AM

GoaFest 2008:  ‘Think global, work local and act viral’ is D Shivkumar’s mantra

Advertising Conclave 2008 was held on April 3 as a precursor to GoaFest 2008, beginning from April 4. Speaking at the Conclave, D Shivkumar, VP & MD, Markets, Nokia India, was very clear that agencies had to change in a changing India.

exchange4media Staff Apr 4, 2008 7:56 AM

GoaFest 2008:  Advertising Conclave debates the value issue

Heated arguments transpired between industry leaders on ‘value’ issues at the Advertising Conclave at Goa. Saatchi and Saatchi’s V Shantakumar and Vodafone’s Harit Nagpal started off with an interesting satire on the typical dealings between agencies and clients, and how need for the business and lack of understanding had led to the relations that we saw today.

exchange4media Staff Apr 4, 2008 7:55 AM